A welcome email is the first email that you send to your customers after they subscribe to your mailing list. It plays a huge role in strengthening your relationship with your customers. It helps your customers to know what your business has to offer them and creates the first impression in their minds on you. […]
What Are Hashtags? Hashtags include one or more words or phrases that are used on social media websites without any spaces, preceded by the pound/hash (#) symbol. They are used to have open group discussions, and also simplify the process of searching for accounts and posts. The hashtag symbol was introduced by Twitter in 2007, […]
The onset of the ongoing global coronavirus pandemic has revolutionized the lifestyle of people. Working from home, usage of the internet, and communicating through social media and digital modes of shopping, have become the new normal. In this era, online marketing in general and social media marketing, in particular, has gained unprecedented prominence and this […]
There is no doubt that email marketing, the traditional marketing form is one of the best ways of marketing when it comes to drive ecommerce sales. Email marketing has been successful in standing the test of time but marketer needs to make sure that they implement the right strategies. The way of reaching out your […]
With around one billion active monthly users, Instagram has come a long way since its inception in the year 2010. And in the year 2012, this visually focussed social media platform was purchased by Facebook. This platform has become a part of consumers’ daily lives serving both consumers and businesses. Benefits of selling on Instagram […]
With the introduction of performance marketing in the eCommerce business scenario, it has changed the way of advertising and selling products online. Tracking and measuring the success of marketing campaigns has become much easier with performance marketing in comparison to traditional marketing efforts. The fine line that separates profitable marketing efforts from the waste of […]
Direct-to-consumer (DTC) brands have been in limelight these days, of course for good reasons. These days manufacturers have the opportunity to eliminate the middle-man and get access to the market themselves with the help of eCommerce websites and applications. Doing so offers a close relationship with the customers, greater control, and a higher margin. Ways […]
As new websites are being launched and the online competition continues to grow, the consumers’ expectation also increases. SEO is still one of the most effective digital marketing strategies in this eCommerce business scenario. Staying proactive with what’s going on in the SEO world, you can keep up with the things customers are looking for. […]
In this saturated eCommerce business world, competition among the companies is getting high every day. If you’re into such a business, it’s wise that you invest your energy and time in creating a well-planned email marketing strategy. Well-planned and rightly implemented email marketing can help you to have maximum visibility. From increasing your customer base […]
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