Effective communication is essential between ecommerce businesses and their customers for strengthening their relationship and ensuring success for the businesses, and transactional and promotional emails play a very important role in it. They are used to improve user engagement, send important updates, and increase sales by alerting subscribers about the latest product launches and offers. […]
A welcome email is the first email that you send to your customers after they subscribe to your mailing list. It plays a huge role in strengthening your relationship with your customers. It helps your customers to know what your business has to offer them and creates the first impression in their minds on you. […]
In this saturated eCommerce business world, competition among the companies is getting high every day. If you’re into such a business, it’s wise that you invest your energy and time in creating a well-planned email marketing strategy. Well-planned and rightly implemented email marketing can help you to have maximum visibility. From increasing your customer base […]
In this saturated eCommerce market, customer retention is extremely important as clicks and conversions cost a lot. So, it becomes extremely important to track how your existing customers are receiving your products or services. One of the best ways to do this is by measuring purchase frequency. What is Purchase Frequency? Purchase frequency is the […]
To enhance sales and get a better position in the eCommerce industry, your business needs to establish strong relationships with a wider audience and that too in a cost-effective manner. Auto-response emails are considered as valuable tools for marketing. Automated emails can be used to achieve a wide range of purposes such as registration confirmation, […]
With the advent of social media, marketers are focusing more on social media marketing as the limelight being taken away from email marketing. Some are even confused where to focus on their marketing efforts. Both being part of digital marketing have their own advantages and disadvantages. Integration of both the forms of marketing can help […]
Email marketing is one of most effective marketing channels that convert more and offer the best ROI. No doubt, email is the best sales channel; it can help you establish relationship with your customers even after the sale is completed. Turing your new customers to loyal customers can help you increase your customer retention rates. […]
In today’s digital world, with a number of resources available and the pace of innovation, marketers have different ways to market their products and services. Though there are various forms of traditional marketing such as television, radio and print, digital marketing is taking over in terms of success and popularity. Email is an important part […]
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