To create customized and targeted marketing campaigns, geography plays an important role these days. However, having location component to your marketing strategy doesn’t mean that your strategy is location intelligent. With a large volume of raw data available about the customers, organizations can know about things such as where their customers are, how they spend […]
In today’s digital world, with a number of resources available and the pace of innovation, marketers have different ways to market their products and services. Though there are various forms of traditional marketing such as television, radio and print, digital marketing is taking over in terms of success and popularity. Email is an important part […]
For the success of any eCommerce business, marketing plays a crucial role and it’s not a walk in the park every time. Marketing not only helps in connecting your products or services to your prospective customers but also helps in building brand awareness and growing your business. However, this is only possible when marketing is […]
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