Direct-to-consumer (DTC) brands have been in limelight these days, of course for good reasons. These days manufacturers have the opportunity to eliminate the middle-man and get access to the market themselves with the help of eCommerce websites and applications. Doing so offers a close relationship with the customers, greater control, and a higher margin. Ways […]
Every business, be it small or large requires a competitive advantage to distinguish itself from the competition that is going on in the market. With the consumers becoming more tech-savvy, they do more research online before making a buying decision. This is when the importance of attaining a competitive advantage is felt more. What is […]
To create customized and targeted marketing campaigns, geography plays an important role these days. However, having location component to your marketing strategy doesn’t mean that your strategy is location intelligent. With a large volume of raw data available about the customers, organizations can know about things such as where their customers are, how they spend […]
With competition getting tougher with each passing day, eCommerce marketers need to make themselves stand out by having proper strategies and implementing those effectively. The online market has grown much bigger as the percentage of people using mobile devices are increasing and people nowadays prefer buying online than going to a store to buy products.