In this saturated eCommerce business world, competition among the companies is getting high every day. If you’re into such a business, it’s wise that you invest your energy and time in creating a well-planned email marketing strategy. Well-planned and rightly implemented email marketing can help you to have maximum visibility. From increasing your customer base […]
In this saturated eCommerce market, customer retention is extremely important as clicks and conversions cost a lot. So, it becomes extremely important to track how your existing customers are receiving your products or services. One of the best ways to do this is by measuring purchase frequency. What is Purchase Frequency? Purchase frequency is the […]
For any e-commerce business, social media marketing plays an important role in making better the business, the fact which you all must be aware of. From making better brand awareness to getting more traffic to increased conversion rate, there are many beneficial things that can be achieved with the help of social media marketing.
To enhance sales and get a better position in the eCommerce industry, your business needs to establish strong relationships with a wider audience and that too in a cost-effective manner. Auto-response emails are considered as valuable tools for marketing. Automated emails can be used to achieve a wide range of purposes such as registration confirmation, […]
With the advent of social media, marketers are focusing more on social media marketing as the limelight being taken away from email marketing. Some are even confused where to focus on their marketing efforts. Both being part of digital marketing have their own advantages and disadvantages. Integration of both the forms of marketing can help […]
With advancement in technology, the scenario of doing business is also changing. As people getting more used to internet and smart phones, their shopping method is also changing. Online shopping of different products and services are making shopping experience much simpler for people. However people prefer those online sites that provide good user experience and […]
Have you noticed the banners of a website following you all over the web after you’ve visited that website? This is none other than retargeting. If you’re running an eCommerce store and not utilising the benefits retargeting offers, you’re losing something great. Including this advertising technique to your marketing strategy allows you to target the […]
E-Commerce industry has come a long way from the time it came into being. As with every business industry, the trends in e-Commerce industry also keep changing. With numerous players in this field, it becomes necessary for you to understand the latest trends and adopt those to stay on the relevant track. No matter you’re […]
For businesses to gain profits, they need to provide pleasant customer experience. But for that it is very important that you understand your customers regarding their needs so that you can present before them the products and services they like. Optimising customer experience is one of the best ways to attract new customers and foster […]
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