Online shopping is becoming more and more popular as time goes by. Additionally, in the new normal, people spend a lot more time on social media in addition to making more purchases from e-commerce websites. With the advent of the “Shop” capabilities, consumers are utilizing social media to browse products on company pages, read customer […]
Social media ads are paid posts that are run on different social media platforms. They are the quickest way for your brand to increase the reach of your content, product, or brand. For your social media ad to be effective, it must have a compelling copy. In this article, we have listed a few tips […]
Social media algorithms prioritise accounts with posts that get the highest engagement. When your post captions are persuasive, you get more interactions. This can benefit you greatly if you are an ecommerce business, especially a Facebook or Instagram Shop, as it puts your account on top of the feed, which can result in more product […]
Social media is a very important medium for your ecommerce business for communication as well as doing business. It not only helps you to stay in touch with your customers, get to know their preferences, and market your products to them but also enables you to sell your products to them. It is no longer […]
Effective communication is essential between ecommerce businesses and their customers for strengthening their relationship and ensuring success for the businesses, and transactional and promotional emails play a very important role in it. They are used to improve user engagement, send important updates, and increase sales by alerting subscribers about the latest product launches and offers. […]
Images are a very important component in driving sales in ecommerce businesses apart from having enough inventory, a financial budget, and a good marketing strategy. Social media is a visual medium and product images create a first impression on visitors to the pages of ecommerce businesses. Captions and product descriptions only come later. Websites like […]
A welcome email is the first email that you send to your customers after they subscribe to your mailing list. It plays a huge role in strengthening your relationship with your customers. It helps your customers to know what your business has to offer them and creates the first impression in their minds on you. […]
What Are Hashtags? Hashtags include one or more words or phrases that are used on social media websites without any spaces, preceded by the pound/hash (#) symbol. They are used to have open group discussions, and also simplify the process of searching for accounts and posts. The hashtag symbol was introduced by Twitter in 2007, […]
The onset of the ongoing global coronavirus pandemic has revolutionized the lifestyle of people. Working from home, usage of the internet, and communicating through social media and digital modes of shopping, have become the new normal. In this era, online marketing in general and social media marketing, in particular, has gained unprecedented prominence and this […]
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