The way people shop has changed in the past few years with them becoming tech-savvy, the advent of the internet, and the onset of the COVID-19 pandemic. Storefronts and websites are no longer the only channels that people shop. Today they also have the option of shopping through mobile apps and social media sites. Customers […]
In today’s interacting marketing scenario, mobile marketing is gaining momentum rapidly. The adoption rate of mobile devices is getting higher at an incredible rate with each passing day. Mobile marketing offers direct communication with the consumers anywhere and anytime. To enjoy the true benefits of mobile marketing, marketers need to pay heed to certain aspects […]
With more people spending time on phones and tablets rather than laptops and desktops, internet usage on mobile devices has risen over the past few years. Mobile commerce, an extension of e-Commerce is expanding on a sky-rocketing pace. The world of B2B commerce is also changing rapidly. Just having a transaction B2B site is not […]
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