Great products are no longer enough for brands to earn and retain customers. Customers today expect businesses to understand and fulfil their unique and changing requirements and offer them personalised experiences. Providing an omnichannel customer experience involves selling goods and providing customer service on multiple channels. Today’s customers don’t just use a single channel to […]
The way people shop has changed in the past few years with them becoming tech-savvy, the advent of the internet, and the onset of the COVID-19 pandemic. Storefronts and websites are no longer the only channels that people shop. Today they also have the option of shopping through mobile apps and social media sites. Customers […]
For many omnichannel business owners, the process of fulfilling, recording, and tracking sales is a tedious one. Most of them carry out these processes manually, which makes it even more tedious for them, and results in delays and errors in the process. Automating this process helps businesses to speed it up and save money. Omnichannel […]
Businesses have come a long way in the past years, so is the customer expectation. Customers these days expect to view products online, browse the products in a physical store, download exclusive offers provided by you on their mobile devices, purchase the products online or offline and share reviews about the purchase on social media […]
Omni-channel and multi-channel are both marketing terms that seem the same when it comes to retail. However, both are not only different terms but perform different functions, as well. Most retailers nowadays are adopting multi-channel approach but a few of them are really omni-channel.
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