Today’s customers prioritise convenience and speed when it comes to shopping. A shopping model that has been gaining popularity due to the convenience factor and post-COVID due to social distancing and health and safety concerns is BOPIS. BOPIS stands for “Buy Online, Pickup in Store”. It is an omnichannel retail strategy that involves customers placing […]
What Is Ecommerce Customer Experience? Ecommerce customer experience is the consumer perception of the effectiveness of the products and services of an ecommerce brand. This also includes interaction with the website and other parameters that a customer comes across during the process. This perception affects their future buying decisions from the brand and in turn […]
Customer complaints are a result of your miscommunication with your customers during the purchase process. They can be difficult and tedious to tackle and result in negative word-of-mouth for your business. Therefore, it is important that you identify the sources of these complaints and fix them in advance in order to ensure a smooth shopping […]
Tracking online customer behavior through social media channels and other analytical tools can give you an insight into their experience with your ecommerce business, but it is not always enough. Sometimes it helps to directly hear from your customers what they think of various aspects of your business, like your website’s design, product experience, customer […]
There is hardly any industry that technology has not touched. The ecommerce industry is no different. Especially since last year, people’s lives and industries are being driven by technology. It has been helping customers in the process of researching and purchasing products. Ecommerce brands are being forced to rethink customer care, and are using technology […]
In the retail space, product return is a fact which you can’t ignore though returns are the last thing the retailers expect. Customers return a product due to a variety of reasons and product quality has nothing to do with returns every time. Ways to Convert Returns into New Sales Simple customer service skills can […]
Customers are the most important part of a business whatever is the sector or industry type. At all stages of the business process, customers play a crucial role. Business strategies, goals, and marketing campaigns are created keeping in mind the preferences and needs of the customers. In today’s online shopping scenario, customers want to see […]
When you run an eCommerce business, your customers are your top priority and they are the most important part of your success. You could create the best website and market much better than your competitors. All these are just useless if you’re unable to make your customers visit your online store and make them do […]
Customer Lifecycle Marketing – Best Way to Make Better ProfitTo run an eCommerce business successfully, it’s vital to establish and manage customer relationship effectively. While dealing with your brand, every potential customer can be at a different place. Understanding the stages of customer lifecycle can help in maximising the overall purchasing experience.
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