With around one billion active monthly users, Instagram has come a long way since its inception in the year 2010. And in the year 2012, this visually focussed social media platform was purchased by Facebook. This platform has become a part of consumers’ daily lives serving both consumers and businesses. Benefits of selling on Instagram […]
With the introduction of performance marketing in the eCommerce business scenario, it has changed the way of advertising and selling products online. Tracking and measuring the success of marketing campaigns has become much easier with performance marketing in comparison to traditional marketing efforts. The fine line that separates profitable marketing efforts from the waste of […]
As new websites are being launched and the online competition continues to grow, the consumers’ expectation also increases. SEO is still one of the most effective digital marketing strategies in this eCommerce business scenario. Staying proactive with what’s going on in the SEO world, you can keep up with the things customers are looking for. […]
If you’re into eCommerce business, you must be aware of the term of ‘multi-channel selling’. However, there are many people who don’t know the exact meaning of the term. It’s not just selling only on multiple eCommerce marketplaces. Multi-channel selling encompasses selling on multiple channels, which can be online as well as offline. It allows […]
Omni-channel and multi-channel are both marketing terms that seem the same when it comes to retail. However, both are not only different terms but perform different functions, as well. Most retailers nowadays are adopting multi-channel approach but a few of them are really omni-channel.
Home to more than one million active users, Facebook is undoubtedly one of the most used social network platforms. Apart from connecting people, it is a great platform for marketers to advertise their products and services or their brands. Only posting on Facebook pages is not just enough, marketers need to spend money to attract […]
With advancement in technology, the scenario of doing business is also changing. As people getting more used to internet and smart phones, their shopping method is also changing. Online shopping of different products and services are making shopping experience much simpler for people. However people prefer those online sites that provide good user experience and […]
The healthcare industry though progressive in different ways, it tends to stay behind other sectors when it comes to digital marketing. And as today’s consumers rely a lot on websites and apps, the healthcare industry has slowly felt the importance of digital marketing. A significant percentage of patients depend on websites to make better healthcare […]
In today’s eCommerce businesses, managing inventory is very crucial. The inability to manage inventory effectively plays a major in the downfall of a business. Poor stock control can lead to lack of real-time product information on the website, inaccurate order fulfilment, slow shipping speed etc. resulting in low brand loyalty and decrease in revenue.
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