The internet made the world a small place, and social media made it even smaller. But on the other hand, the more “connected” you are on social media, the more exposed you are to the public and, in turn, to cyber-attacks. Social media sites have become a preferred platform for cybercriminals to spread spam and […]
Social media has changed the way people interact. It is popular with brands of all sizes and people of all ages for its reach and ease of use. With the world in self-isolation and in-person communication becoming difficult, 4.20 billion people are spending close to two and a half hours per day on social media […]
Social media ads are paid posts that are run on different social media platforms. They are the quickest way for your brand to increase the reach of your content, product, or brand. For your social media ad to be effective, it must have a compelling copy. In this article, we have listed a few tips […]
Social media algorithms prioritise accounts with posts that get the highest engagement. When your post captions are persuasive, you get more interactions. This can benefit you greatly if you are an ecommerce business, especially a Facebook or Instagram Shop, as it puts your account on top of the feed, which can result in more product […]
More and more internet users are making purchases online with each passing year. And in the new normal, they are not only buying from ecommerce websites more than before but also spending a lot more time on social media. Consumers are using social media to look at products on business pages, check their reviews, and […]
With the advent of social media, marketers are focusing more on social media marketing as the limelight being taken away from email marketing. Some are even confused where to focus on their marketing efforts. Both being part of digital marketing have their own advantages and disadvantages. Integration of both the forms of marketing can help […]
With advancement in technology, the scenario of doing business is also changing. As people getting more used to internet and smart phones, their shopping method is also changing. Online shopping of different products and services are making shopping experience much simpler for people. However people prefer those online sites that provide good user experience and […]
Today’s eCommerce scenario being incredibly competitive, you can become successful just after opening your online store. It takes time to get a good place and even the first sale you have made lends a lot in your journey. Making your first sale is not that easy as it may sound.
In today’s eCommerce businesses, managing inventory is very crucial. The inability to manage inventory effectively plays a major in the downfall of a business. Poor stock control can lead to lack of real-time product information on the website, inaccurate order fulfilment, slow shipping speed etc. resulting in low brand loyalty and decrease in revenue.
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