The marketing world is ever evolving with the new trends and techniques coming their way. With the availability of data and ease of data collection, businesses are getting various options to make better their marketing, sales and revenue. To the modern marketers, data visualization is one of the most useful methods to make better their […]
Have you noticed the banners of a website following you all over the web after you’ve visited that website? This is none other than retargeting. If you’re running an eCommerce store and not utilising the benefits retargeting offers, you’re losing something great. Including this advertising technique to your marketing strategy allows you to target the […]
Instagram is one of the unstoppable social media platforms which have been gaining much popularity among the masses these days. With millions of active users of Instagram, it offers a wonderful opportunity for many businesses to connect with their customers and flourish.
With more people spending time on phones and tablets rather than laptops and desktops, internet usage on mobile devices has risen over the past few years. Mobile commerce, an extension of e-Commerce is expanding on a sky-rocketing pace. The world of B2B commerce is also changing rapidly. Just having a transaction B2B site is not […]
For the success of any eCommerce business, marketing plays a crucial role and it’s not a walk in the park every time. Marketing not only helps in connecting your products or services to your prospective customers but also helps in building brand awareness and growing your business. However, this is only possible when marketing is […]
Organising an event requires months of planning, venue sourcing, creating a packed conference agenda and lots more. What if your event is not marketed! A well-planned marketing strategy is crucial to the success of any event.
Nowadays, as consumers are able to buy nearly anything they want using any device anytime, no matter wherever they happen to be, customer experience has been changed drastically. With the growth of the eCommerce industry,
There are some things which are individually good but when combined with each other, the result derived is even better. So, is the case with E-mail marketing and blogging! When these two business tools start working together, you can get a number of business
Google advertising is a powerful marketing strategy that helps businesses to promote their brands, products and services in front of their target audience. Known as Google AdWords, the advertising service by Google enables businesses to advertise on