For the past few years, marketing automation continues to be one of the vital factors in taking an eCommerce business forward. Businesses always look for opportunities to make things simpler, automate and optimise different business processes so that they can produce more content, run more programs, achieve better ROI etc. Ways to Make Better Marketing […]
Social media is a very important medium for your ecommerce business for communication as well as doing business. It not only helps you to stay in touch with your customers, get to know their preferences, and market your products to them but also enables you to sell your products to them. It is no longer […]
Every customer loves a good deal, and festivals and observances are perfect opportunities for you to offer them one. Those days are occasions for your customers to deck up themselves and their houses. No matter which products you sell, festivals and observances serve as great marketing and sales opportunities for you. They play a huge […]
Do you want to simplify your marketing efforts, increase ROI and generate revenue? Marketing automation is just the right thing you can include in your business. For the past few years, marketing automation is making rounds in the online marketing scenario. It is a category of technology that offers organisation to streamline, automate and measure […]
The sea of data and the new technological wonders have changed the entire game of marketing. Marketing automation comes with an exceptional level of innovation that helps businesses generate quality leads and prospects that convert. Though marketing automation has been in the eCommerce scenario for quite a long time, the scalable concept of marketing automation […]
With the introduction of performance marketing in the eCommerce business scenario, it has changed the way of advertising and selling products online. Tracking and measuring the success of marketing campaigns has become much easier with performance marketing in comparison to traditional marketing efforts. The fine line that separates profitable marketing efforts from the waste of […]
Direct-to-consumer (DTC) brands have been in limelight these days, of course for good reasons. These days manufacturers have the opportunity to eliminate the middle-man and get access to the market themselves with the help of eCommerce websites and applications. Doing so offers a close relationship with the customers, greater control, and a higher margin. Ways […]
Every business, be it small or large requires a competitive advantage to distinguish itself from the competition that is going on in the market. With the consumers becoming more tech-savvy, they do more research online before making a buying decision. This is when the importance of attaining a competitive advantage is felt more. What is […]
In this saturated eCommerce business world, competition among the companies is getting high every day. If you’re into such a business, it’s wise that you invest your energy and time in creating a well-planned email marketing strategy. Well-planned and rightly implemented email marketing can help you to have maximum visibility. From increasing your customer base […]
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