Twitter is one of the most popular social media platforms and has millions of active users on a monthly basis. Being used by a large number of users, it acts as a powerful marketing tool for online marketers. With the limitation of 140 characters, you need to be very creative and succinct while you use […]
With the advent of digital media marketing in the business scenario, marketers are using different types of digital platform to promote their brands, increase customer base, enhance sales etc. Among such platforms, social media channels are playing a vital role in taking businesses forward.
Social media algorithms prioritise accounts with posts that get the highest engagement. When your post captions are persuasive, you get more interactions. This can benefit you greatly if you are an ecommerce business, especially a Facebook or Instagram Shop, as it puts your account on top of the feed, which can result in more product […]
Mobile devices have been around since the 1990s, but 2020 and 2021 were big years for them. And as customers have started using mobile devices more now, companies are incorporating mobile apps into their business strategies to increase their reach. Customers prefer apps that constantly offer them exciting and new experiences and features to look […]
A web app is a program/software that can be accessed on a web browser using the internet. Unlike mobile apps, web apps don’t need to be downloaded from an app store to be used. Web apps are easy to maintain as well. The world of web app development is constantly evolving owing to factors like […]
Social media is a very important medium for your ecommerce business for communication as well as doing business. It not only helps you to stay in touch with your customers, get to know their preferences, and market your products to them but also enables you to sell your products to them. It is no longer […]
More and more internet users are making purchases online with each passing year. And in the new normal, they are not only buying from ecommerce websites more than before but also spending a lot more time on social media. Consumers are using social media to look at products on business pages, check their reviews, and […]
What Are Hashtags? Hashtags include one or more words or phrases that are used on social media websites without any spaces, preceded by the pound/hash (#) symbol. They are used to have open group discussions, and also simplify the process of searching for accounts and posts. The hashtag symbol was introduced by Twitter in 2007, […]
In today’s tech-driven world, most people own mobile devices and buy everything from daily essentials to cosmetics, jewellery, and fashion online. Shopping online saves commute time and money for people. It enables them to compare multiple products at once and shop from the comfort of their homes using their mobile devices. This has made having […]
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