In this saturated eCommerce business world, competition among the companies is getting high every day. If you’re into such a business, it’s wise that you invest your energy and time in creating a well-planned email marketing strategy. Well-planned and rightly implemented email marketing can help you to have maximum visibility. From increasing your customer base […]
The footwear market in India is one of the largest in the world. From an industry as a basic need to an indispensable part of the fashion industry, the footwear market in India has come a long way. By leveraging the rise of eCommerce and accelerated internet penetration, footwear manufacturers understand the behaviour of customers […]
The rise of eCommerce has changed the way business is conducted in India. Taking big steps each year in terms of technology, it’s pretty evident that the future of retail is eCommerce. Digital innovation along with the change in the spending habits of customers has provided a lot of benefits to the eCommerce apparel sector. […]
In this evolving online business scenario in India, innerwear has been quite under wraps previously. However, by now most of the online marketplaces have started selling inner wears and have gained to attract the attention of the users. This sector is one of the fastest growing eCommerce categories. Even Jockey India has also started selling […]
With eCommerce industry evolving rapidly, keeping up with customers’ behaviour, demands and preferences have become more than important. eCommerce businesses top priority is none other than providing best customer experience. Fulfilling the changing needs along with providing a seamless and satisfying customer experience can be achieved as long as you know which marketing trends you […]
The significant growth of eCommerce in India has aided various industries including the jewellery sector. The proliferation of smartphones and affordable data has made people shift towards online shopping. Women these days don’t shy to experiment with jewellery and don’t mind spending on jewellery to make a fashion statement. They don’t stick to only gold […]
Customers are the most important part of a business whatever is the sector or industry type. At all stages of the business process, customers play a crucial role. Business strategies, goals, and marketing campaigns are created keeping in mind the preferences and needs of the customers. In today’s online shopping scenario, customers want to see […]
With the fast-changing technology, companies are also changing the way of doing business to stay competitive in their industry. The way online shoppers communicate with brands is also changing rapidly. The expectations of the shoppers are getting higher and higher. This is where conversational commerce comes in and literally changing the way of online shopping. […]
The current business environment is increasingly competitive and complex. Marketers are under constant pressure to manage headcount and budget while enhancing customer loyalty and sustaining business growth. And with the impact of technology on the consumers, their expectations are also getting higher. Buyers not only want the best deals but also a seamless buying experience. […]
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