With the introduction of performance marketing in the eCommerce business scenario, it has changed the way of advertising and selling products online. Tracking and measuring the success of marketing campaigns has become much easier with performance marketing in comparison to traditional marketing efforts. The fine line that separates profitable marketing efforts from the waste of […]
Nearly 95% of a customer’s first impression regarding your business depends on the website design. And having a great website can help in improving your eCommerce sales. With constantly changing web design trends, it’s crucial to keep on trends and engage website visitors. Some of this year’s trend is a continuation of the previous year […]
Over the past decade, amidst all the changes in digital marketing, social media marketing has evolved a lot each year and has kept its place as one of the most crucial marketing channels for eCommerce businesses. We all know how social media has become a vital part in the lives of people. People spend a […]
Today’s consumers don’t wish to see things that others are exploring in the eCommerce stores. Rather, they wish to see the things that are specially tailored for them or something that appeals to them. Personalisation is the best way to stand out in this saturated eCommerce environment. It’s a great way to offer unique content […]
Shoppers expect eCommerce companies to understand their needs and expectation while doing online shopping. They prefer buying from an online store that offers them a personalized experience. Hyper-localization is one of the best ways to engage today’s’ shoppers and leverage personalization. What is hyper-localization? Also known as extremely targeted personalization, hyper-localization is a creation of […]
In the past few months, we all have witnessed how Covid-19 has changed the entire world shaking the economic market and the daily lives of people. It’s difficult to find any unaffected aspect. The novel coronavirus has marked its effect on the world of eCommerce, as well. With lockdowns and social distancing placed in most […]
Having an effective landing page is an essential part of successful online marketing. When you have a good landing page, it attracts the attention of the website visitors and compels them to make the purchase. What is a landing page? A landing page is the first web page that your target customers land after clicking […]
Direct-to-consumer (DTC) brands have been in limelight these days, of course for good reasons. These days manufacturers have the opportunity to eliminate the middle-man and get access to the market themselves with the help of eCommerce websites and applications. Doing so offers a close relationship with the customers, greater control, and a higher margin. Ways […]
Every business, be it small or large requires a competitive advantage to distinguish itself from the competition that is going on in the market. With the consumers becoming more tech-savvy, they do more research online before making a buying decision. This is when the importance of attaining a competitive advantage is felt more. What is […]
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