Have you noticed the banners of a website following you all over the web after you’ve visited that website? This is none other than retargeting. If you’re running an eCommerce store and not utilising the benefits retargeting offers, you’re losing something great. Including this advertising technique to your marketing strategy allows you to target the […]
With more people spending time on phones and tablets rather than laptops and desktops, internet usage on mobile devices has risen over the past few years. Mobile commerce, an extension of e-Commerce is expanding on a sky-rocketing pace. The world of B2B commerce is also changing rapidly. Just having a transaction B2B site is not […]
To remain competitive in the world of e-commerce business and to make better sales and conversion rates, it is extremely important to offer an impeccable service. Though it may sound surprising, the average cart abandonment rate in the year 2017 was approximately 65%. And what is more depressing when the potential customers abandon their shopping […]
In today’s eCommerce businesses, managing inventory is very crucial. The inability to manage inventory effectively plays a major in the downfall of a business. Poor stock control can lead to lack of real-time product information on the website, inaccurate order fulfilment, slow shipping speed etc. resulting in low brand loyalty and decrease in revenue.
Advertising has always been a vital part of business which helps in delivering messages about your product, services, brand or any other messages related to your business. With the advent of internet, a global medium of communication, online advertising came into existence. And with each passing day and other technological advancement, online advertising has become […]
With competition getting tougher with each passing day, eCommerce marketers need to make themselves stand out by having proper strategies and implementing those effectively. The online market has grown much bigger as the percentage of people using mobile devices are increasing and people nowadays prefer buying online than going to a store to buy products.
For the success of any eCommerce business, marketing plays a crucial role and it’s not a walk in the park every time. Marketing not only helps in connecting your products or services to your prospective customers but also helps in building brand awareness and growing your business. However, this is only possible when marketing is […]
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With different types of methods to get your brand message conveyed to your potential audience, advertising has come a long way in the promotion scenario. This is a great way to let people know the benefits of your products and services, create brand awareness, generate leads etc.
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