Marketing of an eCommerce business involves different activities and the ultimate goal of all these activities is to make sales. The eCommerce scenario is getting bigger with each passing with B2B playing a great role in its expansion. In fact, the B2B eCommerce sales is double the number of B2C eCommerce sales. Before jumping into any eCommerce business, it’s important that you understand the differences between the two. B2B and B2C transactions differ in many ways. When you know the differences, it will help you to tailor your customer engagement, support, sales approaches according to your business goals.