Tracking online customer behavior through social media channels and other analytical tools can give you an insight into their experience with your ecommerce business, but it is not always enough. Sometimes it helps to directly hear from your customers what they think of various aspects of your business, like your website’s design, product experience, customer […]
The “About Us” page is one of the most visited sections of a website. It is what your customers go through to decide whether they can trust your brand. People like to get to know in detail about the brands they shop with, and this page is an opportunity for you to build a strong […]
Images are a very important component in driving sales in ecommerce businesses apart from having enough inventory, a financial budget, and a good marketing strategy. Social media is a visual medium and product images create a first impression on visitors to the pages of ecommerce businesses. Captions and product descriptions only come later. Websites like […]
The packaging of your product is your customers’ first point of physical contact with your ecommerce business. Packaging and delivery are the final steps in the process of online shopping, and yet the most important one as it creates a lasting impression on you in the minds of your customers. It is also one of […]
What Is Ecommerce Bounce Rate? Ecommerce bounce rate is the percentage of people who visit one page on your website and leave without clicking on the other pages of the site. The ideal bounce rate for ecommerce websites is 20-30%, while the average bounce rate is 33.9%. Ways To Reduce Ecommerce Bounce Rate Increase The […]
The ongoing global coronavirus pandemic has had its biggest impact on the eCommerce industry. Lockdowns, social distancing norms, and home quarantine norms were imposed and shops were shut globally to control the transmission of the virus. This changed the way people shop. In the new normal people are shopping for their daily needs online. eCommerce […]
A welcome email is the first email that you send to your customers after they subscribe to your mailing list. It plays a huge role in strengthening your relationship with your customers. It helps your customers to know what your business has to offer them and creates the first impression in their minds on you. […]
Product videos can be used to educate your viewers about your products, as well as compel them to make a purchase. Creating such videos can feel like a daunting task. But with the right ideas in place and a plan to back them up you can make them easily, even with less equipment. Here we […]
What Is Ecommerce Fraud? An ecommerce fraud happens when a fraudster steals a genuine customer’s data like personal details and payment information to make purchases for himself. The safety of customer information on ecommerce stores has always been a concern. But with most customers from around the world shopping online after the onset of the […]
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