Product videos can be used to educate your viewers about your products, as well as compel them to make a purchase. Creating such videos can feel like a daunting task. But with the right ideas in place and a plan to back them up you can make them easily, even with less equipment. Here we have listed a few tips and ideas to help you create the perfect product video using a smartphone or a DSLR:
Keep The Video Short
The recommended length for a product video is less than a minute. The attention spans for these videos are very short, so you must get your message out in the first 30 seconds of your video. A captivating opening line is necessary to attract your viewers’ attention in such a short period – you can start by addressing their pain points, and then demonstrate how your product can solve them. Then, talk about the additional benefits that your product offers them.
Prepare A Script
Having a script to follow is important for any video. For your product video, you must write down what features you want to highlight, what kind of visuals you want to include, details of the graphics, shots, angles, voiceover, and background music.
Have A Storyboard
A storyboard is a series of pictorial illustrations of the shots in videos. It serves as a blueprint for videos, irrespective of their type. Having a blueprint is especially important when you are shooting with a team and actors. It will help you to explain to the team your idea for each shot, actors’ movements, the set for each scene, etc.
Use A Tripod/Monopod
To have the undivided attention of your viewers and while zooming in on your products to show their features in detail, you must make sure to avoid shakes in your video. Tripods and monopods are used by even the most experienced videographers and photographers and can eliminate the slightest blur from videos. Whether you want to use a mobile phone or a DSLR to record videos, there are tripods and monopods available for both. You can also mount your camera on furniture, boxes, or a stack of books.
Shoot From Multiple Angles
In order to highlight all the features and textures and best demonstrate the utility of your product, you must shoot it from various angles. Shooting from multiple angles will also give you multiple options for shots to choose from to include in your video. To get clearer close-up shots, you can use the static zooming-in technique which involves stopping the camera after each shot and repositioning it to record, and then putting all the shots together.
Show Utilitarian Products In Context
To get your viewers to relate to your product, you can showcase it in daily real-life situations. You can create these scenes using models and sets like a home, a college, a gym, or an office. You can also do a slideshow of the scenes and include voiceovers.
Show The Making Of The Product
One way you can pique your viewers’ interest in your product is by sharing videos of the making of your product. Taking your viewers behind the scenes of creating your product can make them feel like they are a part of the process. And if you have used eco-friendly materials to create and pack your products, you can show that in your video and gain your viewers’ trust in your brand.
Do An Unboxing Video
Unboxing videos are extremely popular. You can use these videos to give users a complete tour of your product – you can describe all of its features and demonstrate its handling. Also, if the product has colourful and interesting packaging, you can show that off in the video as well.
Eliminate Distractions From The Scene
If you are planning on shooting in real locations, choose those that are less crowded or pick a day that is less busy. Even when you are shooting in a studio, put up a solid-coloured background. This will help you to hide all the distracting elements from the scene and also add a different background in post-production if you want to.
Use Background Music
You can also add music, like instrumentals or songs with relevant lyrics, to your videos to make them more interesting and enjoyable. Make sure to have pleasing music at optimum volume levels so as to not distract your viewers from your product and the content of the video.
Have Minimal Design
Make sure to not have too many colours or elements in your video. This can also distract and put your viewers off it. However, you can use your brand’s colours in it to increase brand recall.
Add Testimonials
Watching people narrate their own experiences of using your product can assure viewers of the product and the brand. You can turn your viewers into customers by including testimonials of your past customers at the end of your video.
Include A Call-To-Action
The ultimate goal of product videos is to get viewers to purchase products. After creating a compelling video, you can include a call-to-action like your website’s link or a contact number at the end of it or in its description.
