The COVID-19 pandemic made the internet a dominant part of consumers’ lives in the year 2020 and in the current year. The internet helped in the easy transition to the new way of life for one and all. The fear of COVID-related infection impacted the physical shopping habits and consumers turned to the much safer […]
The dawn of every new year rings in new trends in all walks of life and in all sectors. However, 2021 is a bit different. This year is opening at the backdrop of the global coronavirus pandemic, which has changed the way we live, work, think, and shop. This has also brought about a change […]
In today’s tech-driven world, most people own mobile devices and buy everything from daily essentials to cosmetics, jewellery, and fashion online. Shopping online saves commute time and money for people. It enables them to compare multiple products at once and shop from the comfort of their homes using their mobile devices. This has made having […]
What Are Ecommerce Customer Analytics Metrics? Having a website with the most attractive and flawless website design, catchy content, and attractive pictures is the first step towards attracting visitors to your ecommerce website. Tracking the actions that they are taking on your website helps you to improve user retention and convert your visitors into leads. […]
There is hardly any industry that technology has not touched. The ecommerce industry is no different. Especially since last year, people’s lives and industries are being driven by technology. It has been helping customers in the process of researching and purchasing products. Ecommerce brands are being forced to rethink customer care, and are using technology […]
The onset of the ongoing global coronavirus pandemic has revolutionized the lifestyle of people. Working from home, usage of the internet, and communicating through social media and digital modes of shopping, have become the new normal. In this era, online marketing in general and social media marketing, in particular, has gained unprecedented prominence and this […]
India witnessed a digital revolution with the introduction of Demonetization in November 2016. The Indian government introduced several incentives to promote digital payments. The response of the people of India has been commendable and there has been a great spurt in the digital payments vs payments by cash. This movement took further fillip with the […]
It is said that a picture is worth a thousand words. This holds especially true for ecommerce products. Images can make or break ecommerce businesses as they play a major role in product sales. Whether you use a mobile phone or a DSLR to shoot products, there are some basic rules to keep in mind […]
What Is Design Thinking? Ecommerce revolves around the customer. Design thinking is adopted in this sector to make the experience of the ever-increasing user base of mobile apps and websites better by gathering and analysing their current requirements, as well as improving their future experience. Although the word “design” implies the look of an app […]
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