The eCommerce ecosystem of India is brimming at present with various developments going on. For the eCommerce marketers and the consumers, the future seems to be bright. With the increase in total internet users’ base in India and the rapid increase in online shoppers, the growth in the eCommerce sector has witnessed a significant rise. […]
In this constantly evolving and overcrowded eCommerce environment, you need to remain competitive to attain a good share of the market. The global pandemic, novel coronavirus has affected the lives of both people and businesses. Some businesses are shut down completely, while some are striving to restore their business. But the positive effect of this […]
In this saturated eCommerce market, customer retention is extremely important as clicks and conversions cost a lot. So, it becomes extremely important to track how your existing customers are receiving your products or services. One of the best ways to do this is by measuring purchase frequency. What is Purchase Frequency? Purchase frequency is the […]
When you run an eCommerce business, your customers are your top priority and they are the most important part of your success. You could create the best website and market much better than your competitors. All these are just useless if you’re unable to make your customers visit your online store and make them do […]
Running an online store is quite similar to running a brick and mortar store as you need to cater to your customers’ need. However, there are certain things that are different. When you run an online store, you need to have a beautiful website which is given an utmost importance by most owners. But what […]
In today’s business environment, a significant percentage of employees use multiple applications during the entire day for work-related purposes. The percentage has been increasing at a rapid pace with more use of mobile devices, automation of operational workflows and the overall trend towards digitization. The different data sources, getting operational insights and the need for […]
When you have an eCommerce store, making your potential customers visit your store and purchase products is what matters the most. Content marketing is vital in increasing traffic to a website. Investing in content marketing helps in improving your ability to engage buyer personas, connect with your audience, convert more leads and make better brand […]
Steps to create your customer profile For any eCommerce business, understanding who your customers are is one of the most important aspects. You need to understand your customers properly to market, sell, and offer support to your customers. This is where the importance of customer profiles is felt. What is a Customer Profile? Also referred […]
With eCommerce industry evolving rapidly, keeping up with customers’ behaviour, demands and preferences have become more than important. eCommerce businesses top priority is none other than providing best customer experience. Fulfilling the changing needs along with providing a seamless and satisfying customer experience can be achieved as long as you know which marketing trends you […]
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