What Is Ecommerce Customer Experience? Ecommerce customer experience is the consumer perception of the effectiveness of the products and services of an ecommerce brand. This also includes interaction with the website and other parameters that a customer comes across during the process. This perception affects their future buying decisions from the brand and in turn […]
A digital product is an intangible product that is sold and accessed over the internet or downloaded. People are going digital in all aspects of their lives. They are preferring digital products over their physical counterparts for their ease of access and to conserve the environment. Selling and buying digital products is easy. You don’t […]
“What to sell?” is a question that is the foundation of a business. A business’s product plays a very important role in its success. Whether it is a brick-and-mortar or an ecommerce business, coming up with a product idea involves a lot of research. Ecommerce is a huge, extremely competitive industry with ample opportunities for […]
Competition in the ecommerce industry is fierce. There are multiple brands in the same niche as yours, selling the same product as you. You have to make sure that your brand stands out, which makes it important for it to have its own voice. Your brand’s voice personifies it. It plays a very important role […]
On your ecommerce website, the wish list is a personalized list of one or more products that your customers are interested in buying. When a customer is not ready to purchase your products immediately, they can add them to the wish list to purchase them at a later date. The wish list can be displayed […]
Why Have An Ecommerce Returns Policy? Product returns are very common in ecommerce. There are multiple reasons why customers return products – it could be because the products are of the wrong size/color/quantity, or simply because customers are not satisfied with them. In order to ensure customer satisfaction, you must provide them with a good […]
Product recommendations are customised recommendations that are sent by ecommerce businesses to their customers based on their demographics, past purchases, browsing history on the business’s website, etc. You can give recommendations on your website or through email. Product recommendations are useful for your ecommerce business irrespective of its size. In this post we shall explore […]
What Is An Ecommerce Logo? A logo is a symbol that is used to identify a business and its products/services. Your business’s logo is the element that will be used consistently across all of your branding materials. Types Of Ecommerce Logos Pictorial A pictorial logo consists of shapes, icons, illustrated images, mascots, abstract designs, and […]
The homepage is the first page of any website. Your customers form their first impression about your website and business based on their experience on your homepage. Your website will have high bounce rates if its homepage is cluttered with too much content or is missing important information. A lot of trial and error is […]
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