For every eCommerce business, be it a small or a large one, presentation of the products matters a lot. As the online shoppers are unable to feel the products physically, proper presentation of the products on your website is extremely necessary to run your business successfully. In eCommerce industry, product listing not only serves as your store window but plays the role of sales assistant, as well.
Helpful Tips to Make Better your eCommerce Business
Here are some tips that help you to maximise the effectiveness of product listing and take your sales chart higher:
• Choose an appropriate product name
The most important part of your product listing is the name of the product. As search engines help customers see your product name even before they visit your website, choosing an appropriate product name can help you drive more traffic to your website. Make sure to keep the product name clear and concise letting the customers know about the products quickly. Using keywords that customers use while searching for products is helpful to get better ranking on search engine result page.
• Make the price visible
Unlike a brick and mortar shop to assist the customers, you need to make sure that all the details of the products are provided clearly. Price is one such thing that influences the buying decision of the customers. As the product name, the product price should be prominent to the customers. If you’re offering the product at a discounted price, draw the attention of the customers to that. And if you’re providing free shipping, make it visible to the customers.
• Use high-quality product images
When it comes to purchasing products online, customers want to have a proper look at the products as they are unable to touch the products physically. The best thing you can do to offer a real feel is providing a visual proof. If the product image is not displayed properly, the customers are not going to buy the product. Ensure that you use high-quality product images showing the products from different angles and load quickly, as well. The customers should be able to clearly see every detail of the products. Offering a 360-degree view of the products is very much helpful in convincing the customers to buy the product.
• Product description should be captivating
There is no second opinion about the importance of high-quality product images in online shopping. However, there is another factor that needs to be taken into consideration to create a perfect eCommerce product listing. Product description is one of the important factors that can help to convince the shoppers to buy the products, especially if you want to make better your sales. Make sure to provide a clear and right description of the products so that the shoppers don’t have to return the product after receiving it as it doesn’t match with the description you have provided. To make the product description search engine optimised, use relevant keywords in the product description.
• Leverage customer reviews
Online shoppers rely a lot on customer reviews before making a purchase on the eCommerce platform. Good and positive words from customers can help a lot in making better sales as it influence the purchase decisions of the shoppers. You can even add images of your happy customers along with the product.
• Organise your inventory
Along with providing a clear product name, you can add code for each item which will help you run your business smoothly. The unique code of a product can indicate different information such as line, colour, size etc. letting you manage your inventory better. And if a product is out-of-stock, let the customers know about it.