What is data visualization? The presentation of data in graphical or pictorial format is referred to as data visualization. Data, when presented visually, enables decision-makers to identify new patterns and grasp complex concepts. The concept of data visualization is taken further with interactive visualization. It allows you to use technology to drill down into graphs […]
Due to the evolving trends and technologies, eCommerce business has changed a lot. Shoppers are also getting smarter while making purchases online. They compare the price on different sites so that they get the best product at the best price. The online business scenario becoming more and more competitive with a great number of players […]
No matter you have the best product or services to offer, unless marketing is done properly, it couldn’t deliver the desired result. For new businesses, marketing is often a daunting task. It’s essential that you create awareness of your brand, products or services among your prospective customers. Word-of-mouth marketing has always been a great marketing […]
In today’s business world, with good quantity data available, organisations don’t struggle to collect data. What they have to struggle with is to derive value from the data they have collected. Those who have been able to derive value from their data, they’re able to make smarter decisions on marketing, sales, new product development and […]
The global pandemic COVID-19 is definitely one of the defining events of the year 2020 and its implications are going to last for some years in various aspects of our lives. It has confined people in their own houses and flooded the homes with hand sanitizers and disinfectants. The impact of this pandemic on businesses […]
With more than 60% of businesses focussing on mobile application to make better customer engagement and sales, developing an app is crucial for your business. You’ll find a wide range of apps available to be downloaded. But not all mobile apps become successful. If users are not satisfied with the mobile app they have installed, […]
In this data-driven environment, organizations collect raw data sets from company website metrics, social media channels, corporate repositories, and various other sources. However, the raw data sets are of no use unless it provides something valuable. Data visualization is one such process that helps in converting raw data sets into valuable information. As the data […]
As every website is different from one another, experimenting random conversion tips may not work for your business. In order to provide a boost to your e-commerce conversions, it’s important to the see the conversion funnel of your e-commerce business for any leaks so that it could be fixed. But what is conversion funnel all […]
For eCommerce marketers, security of the website is vital to the success of their online businesses. When you sell goods/services online, it becomes necessary for you to have a merchant account to make card transaction possible. People prefer to offer their money and sensitive information to companies that can be trusted. If you have an […]
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