SEO Vs SMO

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Introduction

Online marketing is basically about brand awareness and enhancing visibility to grab attention of prospective customers. Here, comes the role of SEO (Search Engine Optimization) and SMO (Social Media Optimization); both these terms are of great concerns for marketers as both can have substantial impact on their businesses.

What is SEO?

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SEO is the practice done by website owners to make their rankings better on search engines. With a vast choice of websites to visit, users often click the one with higher ranking when searching on search engines. And in order to get better ranking on search engines, your website needs to be well-coded, unique, frequently updated with fresh content, with relevant and high ranking keywords in Meta Tags, Title Tags, Meta Description etc.

What is SMO?

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Though a relatively new term in the scenario of online marketing, SMO is the process of utilizing social media platforms to promote one’s brand, products or services. It came into existence with the advent of social media marketing and is playing a great role in increasing website traffic with using social media.

Differences between SEO and SMO

In spite of the fact that SEO and SMO contains a common term ‘Optimization’, there contains some key differences between the two. Here are a few important differences between the SEO and SMO:

  • Though both SEO and SMO are used to increase traffic to website, but the process involved in it is different from each other due to the medium used.
  • SEO is marketing of web content through search engine results page (SERM) while SMO is marketing of web content and other multimedia through social media platforms, social news, videos, pictures, bookmarking sites, blogging sites etc.
  • Strategic placement of heavily searched words in web content lends to achieve SEO but SMO is achieved by providing dynamic and fresh web content that can keep your target audience engaged.
  • SMO is greatly dependable on strong profiles and networking whereas, SEO can be achieved without it.

How SEO and SMO are related?

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Though both SEO and SMO are technically different process but both can generate traffic to your website or blog. When both SEO and SMO work together, you can derive maximum benefits by link building. You can market the same web content with SMO as well as SEO. It increases the chance of your published content to gain more traffic and publicity. In addition, the content can achieve higher ranking on search engines and social media search results. It depends on the webmasters and bloggers how powerfully they integrate these business tools and derive the best out of it.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Search Engine Optimization

Search Engine Optimization

Whenever we search something in a search engine, a list of web results matching our query pops out. And normally, we tend to open those websites that appear at the top on the list of search as we think that appearing first means they contain relevant information. But have you ever thought on what basis the list appears. The rankings of the websites are decided with the help of a powerful web marketing tool known as SEO.

Also known as Search Engine Optimization, SEO is the process through which visibility of a web page in a search engine web page results increases. The top ranked websites are visited by more users which in turn get converted to customers. SEO follows internet marketing strategies and target different types of search such as video search, image search, news search, industry specific search etc.

Businesses that practices SEO are benefitted in various ways and are very much helpful for small scale business. SEO targets specific key phrases that allow you to appear at the top list making it easier for the users to find you and know what you are offering. Here, are some beneficial qualities of SEO:

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  • Increases visibility: SEO helps increasing visibility among the target audiences by providing information that meets the requirements of the target audience.
  • Create user friendly website: For those who has just stepped in to a new business, SEO helps in creating a better and user friendly website as search engines focus on users.
  • Increases brand recognition: Doing SEO for your website make you deliver reliable and easily accessible information to the users. And in the process, company’s identity gets more public exposure creating a brand name for your company whom the customers can trust.
  • Better conversion rate: If you have a website that is SEO optimized, then your users are sure to experience fast and better user experience and make it compatible on tablets and other mobile devices. It thus attracts the visitors more and turns them to customers providing better conversion rate.
  • 081-300x273-1Explore markets: Introducing SEO will let you explore new markets associated with your business. In addition, it also helps you to take your company to a next big level with SEO boosted social media marketing.
  • Better social media exposure: Website with higher rankings on search engines are sure to gain better exposure in terms of social media marketing. It brings more social media visibility which helps your company gain more brand recognition.
  • Cost Saving: One of the low cost marketing tools, SEO helps in targeting users who are looking for your services and products online actively. The inbound nature of SEO helps in saving company’s cost in comparison to other marketing strategies.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!