5 things you need to keep in mind before posting an ad on Facebook

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Advertising is one of the most essential parts of a business that allows you to create brand awareness, convey your brand message, promote your products and services, attract customers, enhance leads etc. And with the evolution of social media platforms, advertising has gained a new feather to accomplish different types of business goals.

Facebook is one such social media platform which is being used by more than 1 billion users and the number is increasing day by day. This social media platform is not just a platform for social interaction; it has lots more to do. And for the business owners, it is a great space to advertise their products and services. Facebook advertising allows you to promote your products and services with the help of custom ads which appears on the news feed or right column of your target audiences’ Facebook account.

If you’re the one who have not experienced the benefits of advertising on Facebook, you can do it now. However, there are certain things which need to be taken into consideration before you post an ad on Facebook.

Here, they go –

Determine your goals: Before you advertise on Facebook, it is very necessary to have a clear understanding of what you want to achieve with it. Just because it is relatively easy and affordable, don’t jump into it. You need to have a clear view about your goals—whether you want to create brand awareness, attract new customers, want more visits to your website, have better conversions etc. Be particular what your goals are, and make your move, then only you can make this online marketing successful.

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Identify your target audience: With billions of people using Facebook, it is very essential for your business to identify your target audiences. You can take advantage of advanced targeting features of Facebook to identify your target audience. Based on demographic, location and interest, you can specify your potential audience and reach them easily. It is better to focus on niche than reaching lots of people with different interests.

Make use of Facebook’s promotional tools: In order to make best use of Facebook advertising, you should be aware of all the available promotional tools and how to use them. You can use tools such as ‘Promote Your Page’, ‘Call to Action’ etc. As each tool has different benefit, it depends totally on your advertising goal which tool will be more beneficial for your business.

Make rotating ads: In order to make your Facebook advertising campaign effective, you should make sure to create more than one ad based on the same goal and same target audience, and keep them rotating. Otherwise, people will get bored of it and stop clicking on your ads. And when you find the ad that have lowest click through rate (CTR), you can delete the ad as it will not be useful further.

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Know you budget: You need to know your budget before you start advertising on Facebook. It is not necessary to spend lots of money in order to achieve meaningful results. You can get better results without spending much when you plan out a proper strategy to roll your advertising campaign.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Top Network Security mistakes which all small scale businesses do

 

Top Network Security mistakes which all small scale businesses do

In today’s world, network security is the primary factor of all businesses, be it small or large. Every large company starts from small. In order to flourish your business, you need to pay heed on different aspects. And network security is one such; your systems need to be protected from different types of viruses, malwares, spywares and other internet threats.

Hackers use different types of methods to steal important information of companies and customers to do unwanted activities. Some small scale business get the network set up running without making sure that all network security measures are in place. You have to be fully equipped with preventive measures and don’t involve in doing security mistakes which might be harmful to your company.

Here are some top network security mistakes that small scale businesses do. Getting to know about such mistakes will let you to avoid or not repeat them.

  • CybercrimeAssuming your company will not be target for cyber criminals: Simply assuming that being a small sized organisation, your business will not be a target is one of the big mistakes regarding network security. Be it small or large, it doesn’t matter to online criminals; security breakdowns can occur to your business, as well. Since all businesses possess sensitive information, which can be beneficial for somebody, such people hack important information providing a huge damage to the business operations.
  • Believing anti-virus is sufficient for network security: No matter anti-virus software is essential for protecting a system from varied viruses but with constantly evolving cyber attacks, only an anti-virus is not sufficient to protect your whole network and computing system. Along with anti-virus, firewalls should be installed and data encryption process needs to be implemented. Translation of data into secret codes is the most effective method to achieve data security.
  • Thinking IT people to be only responsible for securityThinking IT people to be only responsible for security: No doubt, IT guys are more responsible to provide network security to business, but staffs of other departments should also be involved in carrying out this responsibility. They should be trained properly regarding the use of software, the need to update the software, how to identify malicious mails, attachments and downloads, how to keep strong passwords, need to change passwords periodically etc. Uneducated users often fall prey to phishing attacks, viruses, spyware etc. which leak sensitive information and corrupt the systems.
  • Lack of backups: Backups are essential part of security measures. At times of network security breakdown, it becomes very difficult to re-create the works if you don’t have backups. Creating backups at regular intervals saves you at the time of emergency. So, whatever be the size of your firm, backup is a necessity to keep data safe and work going organized.
  • Neglecting security monitoring: With vulnerabilities residing across network, databases, applications etc. ignoring security monitoring is one of the biggest mistake small organisations make. Regular monitoring through automated scanning system along with deep-dive penetration system is very essential to keep all things secured.

 

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Ecommerce Industry Trends and News

Revalsys - eCommerce Industry Trends and News

From the time e-commerce came into existence till today, e-commerce has come a long way. And with every business industry, the trends of e-commerce also keep changing, making it necessary for you to know and keep following the trends to stay on the relevant track. No matter you’re an established brand or a start-up, it’s important that you keep track of all the latest trends related to your business sector so that you can give your best and stay in the competition.

Having a simple digital platform to sell some nice product is just not enough these days; e-commerce industry is much beyond this. With increasing number of people using the internet, people are relying more on online shopping. Now-a-days, customers don’t just want to buy things online, but they want the website or app to have an enjoyable shopping experience. And their expectations have been increasing day-by-day in terms of browsing experience and customer service.

With the demonetisation of 1000 and 500 rupee note which was effective from 8th November, 2016, it has given a push to digital drive. According to Union Minister of Law, Electronics and IT sector, Ravi Shankar Prasad, there will be a good growth in the e-commerce sector in India and in the next five years, this sector will touch 1,00,000 crore. By digitalising economic activities, the government has saved around Rs. 36, 000 crore already.

Below are a few e-commerce trends which you need to know to keep your business trending:

  • Engaging content: Having a visually appealing website that contains some interesting products is just not enough. In fact, your brand needs to stand out and have a long term connection with the customers. So, your website needs to be visually appealing and have engaging content, as well. Coming up with fresh and high-quality content regularly can keep your audience engaged. It’s becoming a necessity these days.
  • Personalised shopping experience: Personalised shopping experience online is what customers expect from you. They want to be informed personally through emails, newsletters and get relevant recommendations of products and services they are looking for. With customer data gathered from their purchase and search history, and the variety of tools available, you can make better your online business and grow bigger.
  • Flash sale: Flash sale is another trend of e-commerce business that having been making rounds. People can be influenced to buy your products by providing sale that last for few hours or till the stock lasts. When you offer huge discounts on different products for a limited period of time, consumers don’t think much before making buying decisions. The amount of discount and the time limit appeals the customers to a great extent.

Revalsys - eCommerce Industry Trends and News

  • Multiple payment methods: When it comes to payment option, different people prefer different paying options. With multiple payment methods, you can satisfy the diverse payment preferences of your customers. Along with debit, credit card and cash-on-delivery facility, you can include payment made through mobile wallet, PayPal transaction etc. With the demonetisation drive, some e-commerce businesses are opting for card-on-delivery option in the major cities.
  • Faster shipping: When it comes to online sales, shipping plays a pivotal role. Customers expect to get the products they have order as soon as possible. People don’t want to wait for longer. Make sure that you deliver your product before the estimated delivery date. You will notice that those customers are connected with you and making more purchases. Late delivery is not welcomed by the customers these days and if you do so, you’re on the verge of losing your customers.

 

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!