Ecommerce Industry Trends and News

Revalsys - eCommerce Industry Trends and News

From the time e-commerce came into existence till today, e-commerce has come a long way. And with every business industry, the trends of e-commerce also keep changing, making it necessary for you to know and keep following the trends to stay on the relevant track. No matter you’re an established brand or a start-up, it’s important that you keep track of all the latest trends related to your business sector so that you can give your best and stay in the competition.

Having a simple digital platform to sell some nice product is just not enough these days; e-commerce industry is much beyond this. With increasing number of people using the internet, people are relying more on online shopping. Now-a-days, customers don’t just want to buy things online, but they want the website or app to have an enjoyable shopping experience. And their expectations have been increasing day-by-day in terms of browsing experience and customer service.

With the demonetisation of 1000 and 500 rupee note which was effective from 8th November, 2016, it has given a push to digital drive. According to Union Minister of Law, Electronics and IT sector, Ravi Shankar Prasad, there will be a good growth in the e-commerce sector in India and in the next five years, this sector will touch 1,00,000 crore. By digitalising economic activities, the government has saved around Rs. 36, 000 crore already.

Below are a few e-commerce trends which you need to know to keep your business trending:

  • Engaging content: Having a visually appealing website that contains some interesting products is just not enough. In fact, your brand needs to stand out and have a long term connection with the customers. So, your website needs to be visually appealing and have engaging content, as well. Coming up with fresh and high-quality content regularly can keep your audience engaged. It’s becoming a necessity these days.
  • Personalised shopping experience: Personalised shopping experience online is what customers expect from you. They want to be informed personally through emails, newsletters and get relevant recommendations of products and services they are looking for. With customer data gathered from their purchase and search history, and the variety of tools available, you can make better your online business and grow bigger.
  • Flash sale: Flash sale is another trend of e-commerce business that having been making rounds. People can be influenced to buy your products by providing sale that last for few hours or till the stock lasts. When you offer huge discounts on different products for a limited period of time, consumers don’t think much before making buying decisions. The amount of discount and the time limit appeals the customers to a great extent.

Revalsys - eCommerce Industry Trends and News

  • Multiple payment methods: When it comes to payment option, different people prefer different paying options. With multiple payment methods, you can satisfy the diverse payment preferences of your customers. Along with debit, credit card and cash-on-delivery facility, you can include payment made through mobile wallet, PayPal transaction etc. With the demonetisation drive, some e-commerce businesses are opting for card-on-delivery option in the major cities.
  • Faster shipping: When it comes to online sales, shipping plays a pivotal role. Customers expect to get the products they have order as soon as possible. People don’t want to wait for longer. Make sure that you deliver your product before the estimated delivery date. You will notice that those customers are connected with you and making more purchases. Late delivery is not welcomed by the customers these days and if you do so, you’re on the verge of losing your customers.

 

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

E-commerce – offline to online

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What is e-commerce?

E-commerce or electronic commerce involves transfer of information with the help of computer networks like internet for commercial transactions or any type of businesses. E-commerce covers varied type of businesses like consumer based retail sites, exchanging goods and services between different companies etc. without any barrier of distance and time.

Need of e-commerce

In this fast paced world where technology is growing day-by-day, going online is the motto of all businesses. A pleasing web presence will let you shine among others. Over the past few years, e-commerce has been expanding rapidly. If the rate of expansion remains the same, the boundaries between e-commerce and conventional business will become reasonably blurred in the near future. One of the main aspects of e-commerce is the ability to have a quick impact on marketing efforts and sales.

Some of the advantages of e-commerce—offline to online are discussed below:

  • csm_online-offline_9893bc85aeSales created through web have no boundaries. When you shift your business from offline to online, it reaches to your potential customers at a national or international level overcoming the constraints of distance and time.
  • Those businesses which have only offline presence and don’t have online presence will get to know how going online changes the whole business scenario. They will be introduced to the markets which are beyond the reach while doing business offline.
  • E-commerce not only increases the number of potential customers but also helps in increasing the revenue.
  • It helps in saving money by minimising the administrative costs.
  • As cash flow is important for any business, online or offline, it is found that small online businesses receive payments faster as compared to offline process.
  • Without having any physical presence, even the smallest online retailer can be as functional as the bigger ones.
  • When implemented nicely, e-commerce is always cheaper, faster and more convenient in comparison to the traditional process of bartering goods and services.

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How to go online?

Setting up an online business takes as much passion and optimism as opening a physical store. But before going online, following aspects should be taken into consideration so that online business runs well.

  • Research – Before starting an e-commerce site, you should do a thorough research about the business you are going to set up. You should have an eye of detail in every aspect of the business, and plan and develop your ideas accordingly.
  • Marketing strategy – Developing a marketing strategy is one of the main aspects of e-commerce. You should have full-proof marketing strategy which will help you run your e-commerce business effectively. E-commerce without marketing strategy is like a car without petrol.
  • Target audience – You should be very clear as to which group of people you are targeting. You should consider the demographic, geographic and socio-economic factors in order to approach your potential customers.

 

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

E-commerce Websites

979709898E-commerce websites help companies to sell products and services through internet surpassing the barrier of time and distance. Now-a-days, many brick and mortar companies are running e-commerce websites as it allows customers to shop from anywhere and anytime, which in turn are helping the companies to make more profits.

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Though there are no universal reasons as to how our e-commerce websites run well. But following are some of the things which should not be ignored while making your online presence in the form of e-commerce websites.

Website’s Structure: It is very important to plan out the structure of the website before going online. You should decide how many pages your e-commerce website will have and how they will be linked with one another. Attracting graphics and icons should be added so that it attracts the visitors more.

  • Content: One of the important aspects of e-commerce websites is content. The content which is developed and published for the e-commerce website should relate to your customers directly. Then only it will help to achieve the objectives and goals set for the website. You should give the visitors interesting information about the products and services, incentives to visit your website and buy, and the ways through which the visitors can contact you. Add fresh contents and update your site from time to time, so that visitors don’t get bored of visiting the website.
  • ecommerce-website-development-300x288Website Design: Design of the website plays an important role in making you different from the other e-commerce websites. While designing a website, it should always be kept in mind what your company wants to achieve. Readability, simplicity and consistency should be present in an attracting website.
  • Product Description: Your website should have detailed product descriptions so that the buyers get to know about the products properly. Moreover, accurate information about the product should be provided.
  • user-friendly-iconUser-friendly: The website should always be user-friendly. Visitors should find it easy and enjoyable to browse the website.
  • Easy Checkout Process: One of the biggest conversion killers on online store is the checkout process. It should be a balance between usability, good functionality and trust. Make editing the cart contents easy, show images of the products in the cart, display security logos, display payment mode, shipping charges (if any) very clear.
  • Return Policy: Your website should have a clear return policy. It will indirectly help you in your sales. When you have a good return policy, buyers become confident enough that the product is good and prevents them from returning the item.
  • Online Shopping Concept. Shopping Bag And Computer MouseCustomer Support System: While doing online shopping, buyers need to know different types things related to products or services. So, it is very essential to have a good customer support system. 24 hrs hotlines and live chats are best methods for a value-added service.
  • Guest Sign-ups: Some of the visitors may not like to fill the details to make an account. So, there should be an option for guest sign-ups so that they can purchase the products as guest users.

To increase conversions, ensure that your e-commerce website has a design which is user-focused and works on all devices. Also do user-testing before launching the website and set conversion goals so that you can track your website performance.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!