To create customized and targeted marketing campaigns, geography plays an important role these days. However, having location component to your marketing strategy doesn’t mean that your strategy is location intelligent. With a large volume of raw data available about the customers, organizations can know about things such as where their customers are, how they spend their money, where they go etc. The wealth of information available about the customers makes it easier for the marketers to create customized and competitive location intelligent marketing campaigns.
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