Omni-channel and multi-channel are both marketing terms that seem the same when it comes to retail. However, both are not only different terms but perform different functions, as well. Most retailers nowadays are adopting multi-channel approach but
With the increase in the number of people using smart devices, the percentage of people downloading mobile apps is also increasing. People spend more time using a mobile app rather than a mobile site. eCommerce businesses, be it large or small
Brand awareness is one of the key factors of a successful business which have a direct impact on the number of customers or clients you acquire. Enhancing brand awareness doesn’t take place overnight. You need to adopt a strategy and implement
Due to the rapid migration of wholesalers and manufacturers to the online platform, B2B online retailers have been experiencing a significant growth in their businesses. Having a strong online presence offers the B2B retailers a better sense of customer engagement and product control.
Running an online store is not an easy task in this competitive eCommerce world. As technology changes every day, you need to remain prepared for the new challenges. You need to have a sharp business ability as well as creativity to tackle the challenges
Content marketing not just to broadcast only advertising messages; it serves various other important purposes. This marketing technique involves the process of creating, publishing and distributing valuable and relevant content to attract the attention of
Supply chain management has become an integral part of eCommerce businesses. Commonly known as SCM, supply chain management basically deals with the management of the flow of services and goods. Supply chain management involves management of various processes and
Email marketing is a vital part of every eCommerce business. You need to build an email list to run your email campaigns. However, just having an email list is not enough; you need to have some effective email templates with relevant and interesting
For every online marketer, maximising the number of sales is the ultimate goal. Optimising conversion rate is one of the best things you can do to enhance your online sales. In order to make better your conversion rate, you need to follow some
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