Best tips for using Facebook for business

Started with the focus to make people connected with each other, Facebook is no longer limited to social connections. In fact, it has paved a wonderful way for the marketers to promote their brands and products on this social media platform. With millions of active users, Facebook helps in brand building, improving brand, creating a follower base, improve communication with customers, increasing visibility and traffic, generating leads etc.

Well, if you want your business to get benefitted with Facebook, you should use this platform in the right way. If you business already have a Facebook page or want to enter the world of Facebook, implementing the below mentioned tips will help your business grow.

  • Business page should look professional: For any business, Facebook page must look professional to the possible extent. For this, you need to use high resolution images for your cover photo and profile photo. But do remember that the images you are using are relevant to your business or brand. Posting images of your products that are taken by professional photographers helps in enhancing brand awareness. Visitors should feel comfortable while they open your business page; then only they will return to your page again and turn into potential customers.

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  • Keep updating: A great place for social interaction and reach out customers, a Facebook business page needs to be happening with regular updates. Be it a blog post or update on your product or services or on regular happenings, an update on alternate days is very much necessary to remain socially active. Then only your friends and followers will remember you and help in increasing brand awareness.
  • Provide links: Providing links with relevance to the content you are posting helps a lot in making your business grow. It helps in boosting your ranking at search engines and enhances your visibility. You can provide the links of your website or the products and services you are talking about or your other social medial platforms or other relevant links. Links help in attracting visitors to your website, which is the real place of your company’s promotion. So, you need to have an appealing website, so that you can make the visitors return to your website and turn them into customers.
  • Be consistent: While posting updates, you should be consistent with the brand message of your company. Make sure that your customers are not confused with your marketing message; otherwise they won’t stay with your company.

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  • Listen to your customers: You should always take criticism of your customers positively and listen to them. It will help you to work on the faults or any other necessary improvements that need to be implemented. Make sure to respond to your customers’ comments and queries.
  • Go for sponsored post: For any special offers or upcoming sale, you can take help of sponsored posts. It will help in highlighting the event and ensure that a larger section of people are reading the post.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Using Digital Marketing for Competitive Advantage

With constant innovation on business methods and technologies, it is very necessary that the marketers remain updated with the latest trends. Digital marketing is one such latest business trend which is playing an important role in taking business to better level. Marketers are using digital marketing to increase their competitive advantage which allows them to have an edge over their competitors and create greater value.

If your business rely on digital marketing to gain competitive advantage, your business strategies need to be updated with the flow. Online behaviour of your target audience, online business strategies of your competitors along with the changes that the search engines make to their algorithms should be known to you. You should understand how your competitors are achieving success; it will help you to enhance your digital marketing strategies. Unless you are aware of all these things, you won’t be able to a have competitive advantage.

downloadAlong with all these, as a marketer, you should adopt the following things to successfully gain a competitive advantage. Then only, it will be possible for your business to survive and stand out among others. With lots of players on the same field, gaining a competitive advantage is of prime importance.


  • Visibility on search engines:
    Search engine visibility is one of the important factors to attract consumers to your website. If you don’t have a good online presence, you will not be able to promote your brand or products.
  • Know the top performing keywords: Having knowledge of the top performing keywords will help you target your audience better. Even you should know which keywords your competitors are using and helping them to stand out.
  • socialChoose the right social media platform: Selecting the right media channel paves a way to make digital marketing successful and allows your business to overshadow others.
  • Invest in paid advertising: Investing on Google AdWords will to help you have better positions in pay-per-click (PPC) advertising which will help you to attract more customers.
  • Reliable and high-quality content: In order to establish a better connection with your present and future customers, you should make sure that the content that reaches them should be of high quality, reliable and better than your rivals.
  • Regular monitoring: You should know whether the digital marketing strategies are working successfully or not; for that you need to monitor the results on regular basis. Along with your own results, you should make sure that you have knowledge of your rivals’, as well.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!