Best tips for using Pinterest for business

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One of the fastest growing digital platforms, Pinterest has more than 110 million monthly users. In fact, this is a powerhouse of discovery, ideas, imagination in the form of images.t3kebemoFrom simple visual bookmarking tool, Pinterest has gone a long way and most businesses are using it to for brand building, increasing website traffic, driving sales and enhancing marketing efforts. When used in a proper way, Pinterest could serve as a great platform to showcase your company’s products and services.

Here are some tips regarding Pinterest which are useful in achieving your company’s marketing objectives:

  • Create a business account: To get the most of it for your business, it’s important to create business account. Business account give you access to feature such as analytics tools and help your business thrive on this platform.

  • Use rich pins: Rich pins are special type of pins that help in using the platform in a seamless and straightforward manner. Such pins are beyond images and are rich with information. Accompanied with relevant and useful content description, pinner’s description, links etc., it benefits the pinner and ensures your brand remain connected with the pin.
  • Use promoted pins: Using promoted pins help in boosting awareness and enhancing traffic on website. Along with these, brand awareness increases to a great level with promoted pins.
  • Add Pinterest board: Adding Pinterest board widget on your website is a great way to know people know that your company is active on Pinterest. Your website visitors will start following you on Pinterest when they find the content useful and such visitors get turned into potential customers.

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  • Add ‘Pin It’ button: Have you ever noticed Pinterest button popping out whenever you hover over an image? This is nothing but ‘Pin It’ button which allows the users to pin your content easily to the boards directly from your website. Adding ‘Pin It” button to your website makes sharing of your website’s content very simple and easy. This is a wonderful way to create brand awareness among your target audience.
  • Make use of analytics tools: Pinterest analytics allow you to have a clear knowledge about the demographics of your audience such as location, gender, other interests etc. along with the devices the visitors are using to reach you. These tools even let you know which pins are most liked; letting you adopt strategy which would be beneficial for your business.
  • Connect with other online platforms: Connecting Pinterest account to other digital channels like Face book, YouTube, Twitter, Gmail, Yahoo allows you to connect to the pinners who are already present on such channels and even pinners can connect with you with the help of such channels. It is a wonderful way to connect with large section of people and make your business reach among them.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

What is remarketing?

Promotion of products and services by companies to reintroduce the same in response to decline in sales is referred to as remarketing. Companies involve remarketing of products and services with improved qualities so that customers get interested on those and increase the sales of the products and services.

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Basically, remarketing is a clever process to get connected with the visitors of your website or apps who haven’t involve in immediate purchase. This is one of the popular ways of marketing by placing targeted ads in front of the set of audience who had already visited your website. The success of remarketing actually depends on the aspects that led to the shift in demand and the process through which the company addresses it.

unnamedBenefits of Remarketing

Remarketing is a cost-effective marketing tool that Google and other search engines offer to online marketers. It comes with different types of benefits for marketers when used in the right ways. Here, are some benefits of remarketing:

  • Improved brand recall and exposure: This marketing tool helps in reminding your prospective customers about your brand. The more the customers are exposed to your brand, products or services, there are more chances to go with your brand when they decide to buy.
  • Better conversion rate: With the help of this display advertising campaign, you can have better brand exposure and have increased chance of converting your visitors to customers. Your sales will automatically increase when the conversion rate become higher.
  • real-estate-marketing-e1400121519829Audience targeting: Remarketing efforts can be enhanced by targeting the defined audiences based on their demographics and interests. The ability to target specific audiences with well-defined messages is possible with the help of remarketing.
  • Higher ROI: Remarketing provides you a second chance to bring back your prospective customers by brand recall and brand engagement. This results in better conversion rate which provides faster and better return on investment.
  • Flexible budget: This marketing tool, like other tools provide flexibility to maintain your budget and offer you reporting tools so that you can make smart spending decisions.

How do remarketing works?

Remarketing is quite a simple process and works by placing cookies on your website of your prospective customer’s system. The cookie IDs of all the visitors get added to your remarketing list automatically. This way number of lists can be created by using different types of criteria. You can even make use of different types of advertising control features such as time period of cookie IDs to remain on your list, number of ads to be shown to a customer etc.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!