There are millions of mobile apps available today for every category in each app store. While app users are spoilt for choice, for developers and brands this means some tough competition to cut through. Mobile apps don’t enjoy success immediately after they are launched on app stores. Sometimes it takes more than marketing and SEO […]
Mobile devices have been around since the 1990s, but 2020 and 2021 were big years for them. And as customers have started using mobile devices more now, companies are incorporating mobile apps into their business strategies to increase their reach. Customers prefer apps that constantly offer them exciting and new experiences and features to look […]
Push notifications are alerts that you send to your customers through mobile applications. They help you to stay in touch and build a lasting relationship with them. Through push notifications, you can remind your customers about their abandoned carts, package updates, your upcoming discounts/offers/sales, etc. Types Of Push Notifications To Send Seasonal Offers Weather change […]
With more than 60% of businesses focussing on mobile application to make better customer engagement and sales, developing an app is crucial for your business. You’ll find a wide range of apps available to be downloaded. But not all mobile apps become successful. If users are not satisfied with the mobile app they have installed, […]
With the number of mobile users increasing at a rapid pace, a higher percentage of customers being mobile users and percentage of apps downloaded have made marketers realise that just having a responsive website is not enough in this competitive business world. In this user-centric technology-driven landscape, it has become more than important to have […]
Promotional activity made with or on mobile devices like smartphones, cell phones, tablets etc. is known as mobile marketing. Messaging is the most common method of mobile marketing these days. Messaging may include text messages, video messages and voice messages. Apart from SMS, companies also adopt mobile marketing channels like search engine marketing and display based marketing. How does […]
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