8 eCommerce Metrics to Grow Your Business

Running an online store without tracking your eCommerce metrics is like driving a car keeping your eyes closed. Your business won’t survive if you don’t track the progress of your business and compare those over time. Let’s check some essential eCommerce metrics that help your business to grow:

  • Conversion Rate of Sales

When you don’t optimise your conversion rate, it means you’re losing money. If you optimise your conversion rate, you can send traffic to your online store and expect some sales. With the help of Google Analytics, you can track your conversion rate. Make use of high-quality images, add trust badges and add reviews submitted by customers to improve your conversion rate. Live chat is also very much helpful to make better conversion rate. With live chat option, your customers, as well as potential customers can communicate with you in real-time and get an answer to their queries instantly.