The techniques and strategies that influence the eCommerce trends are framed by analysing the happenings of the past and also by doing a forecast of the future by watching the eCommerce industry. Believing that just having an eCommerce site will provide you great profit within a short span of time is not possible.
As an online seller, you should run the big race of competition so that you can sell your products. Keeping yourself updated with all the happenings and marketing trends is extremely necessary to make your online business a success. Following the latest trends helps you to make better your sales and revenue.
Let’s check some highly effective marketing techniques and strategies that will influence eCommerce trends and allow you to make your marketing efforts successful:
• Paid Media
Among other paid media ads, social media is considered to be most impactful one as it helps eCommerce businesses to make better their conversion rate. A significant percentage of the traffic a website gets is gathered through social media. Creating brand awareness and convincing your potential audience is highly possible with social media platforms. Marketing your product by placing an ad in the middle of a video is very much impactful. You can take a smarter move by offering personalised video advertisements and using cookies.
• Google Adwords
Over the past few years, Google Adwords has gone through lots of changes. As most potential audiences are smartphone users, mobile display of ads has is playing a vital role in reaching customers. Now, Google Adwords is also focussing on AI enabled things.
• Micro-moment Marketing
In this technology-oriented fast-paced world, shoppers are overwhelmed with content, be it through emails, text messages, social media etc. The eCommerce industry has reached a point where consumers are unable to consume more content that are already present. To capture the attention of the potential audience, eCommerce marketers need make changes to their digital marketing strategy and focus on the micro-moment of the shoppers’ behaviour.
• Macro Targeting
If a shopper adds products to their shopping cart and try to leave the cart without making the purchase, you can display an exit intent banner that reminds them of the items in the cart with or without offering an incentive to take complete the purchase. Though a maligned tactic, exit intent when executed the right way can be conversion lifesaver to the eCommerce marketers.
• Use of Augmented Reality (AR)
In eCommerce businesses, the use of augmented reality has become an important part to convert visitors into customers. The expectations of the customers have changed a lot. While doing online shopping, they want to see the products they would see while doing it offline. By using AR, businesses are offering the visitors a platform to have the same kind of experience and explore and test the products they like the way they do while doing offline shopping. Using AR, online platforms are providing more personalised shopping experiences to its customers.
• Customer loyalty and retention
In eCommerce business, customer retention is an important factor which shouldn’t be underestimated by the marketers. It is easier to get back and retain existing customers in comparison to acquiring new ones. You need to have a brilliant customer retention strategy. On top of an existing reward programme, you can offer secret prices, offer discount coupons, flash sales etc. Make sure that you offer quality service to your customers every time they shop from you. Personalised experience will not remain an optional marketing tactic; rather it is one of the most essential factors in 2020 to keep in pace in this competitive eCommerce environment.