If you own an E-commerce business, you must have invested a good deal of time, money and energy for the proper functioning of the online store-from website designing to smooth functioning of the payment process. But in spite of that, you are not being able to
In this age of digitalization, the four ‘P’s of e-commerce—Product, Price, Place and Promotion are vital. However, e-commerce businesses have felt the importance of another ‘P’—Personalisation. Personalization enhances trust, provides better conversion and hence better revenue. The ability to offer one-to-one personalised experience across all channel is what that can make a difference. Catering to […]
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