Personalization Practices in E-commerce that You Cannot Afford to Skip
In this age of digitalization, the four ‘P’s of e-commerce—Product, Price, Place and Promotion are vital. However, e-commerce businesses have felt the importance of another ‘P’—Personalisation. Personalization enhances trust, provides better conversion and hence better revenue. The ability to offer one-to-one personalised experience across all channel is what that can make a difference. Catering to […]