As an E-commerce business is about attracting people and converting them into customers, it is essential for the marketers to know that product listing plays a great role. When you operate an online store, you should make sure that your product listing pages have the right attributes. As most customers prefer going to the product listings to find out if your online store has the product they are looking for. And if you fail to offer a proper product listing, you are likely to lose a good number of shoppers before they actually reach the required products.
Providing a proper product listing allows the shoppers to have a seamless experience in searching the products of their choice. You should be very clear about the attributes you need to provide, irrespective of the industry, audience and the products you offer.
Here are some important things that are necessary to highlight your product listings:
The most important attribute of product listings is the price which e-commerce owners know well. However, in case you’re not able to provide the price of the product, make sure that you provide the reason for the non-availability of the price.
Make sure to provide a descriptive product title when the shoppers care about functions of the product rather than the name of the product. In some industry, the actual name of the product describes the product accurately.
As visuals play an important role in making the buying decision, you should make sure to provide with high-quality images of the product you are offering. Images influence the visitors a lot while they indulge in online shopping. Provide thumbnails of the products.
In some categories, shoppers often compare the features and based on which they make the purchase decision. In such case, you need to provide the features in the category listing so that shoppers can identify the products without the need to click on the products. For example–in case of television, the features could be display and resolution; for furniture, the features could be material and dimension etc.
An important aspect of product listing is not to provide loads of product information. Providing too much information about the products make the product listing cluttered. When you provide the price of the product, name of the product, thumbnail and two to three key features, the product has a good amount of information.
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