In this online world, internet allows business of any size to connect with their customers quickly through mobile devices and computers. Used by millions of active users on a monthly basis, social media is a great platform for marketers these days. With customer service expectations rising day by day, consumers look for seamless experience. Because of its ease of interaction, immediacy and low cost, social media is one of the primary methods through which brands connect with their present and potential customers. In fact, it is an ideal platform for businesses to offer customer service.