Over the last couple of years, the amount of potential revenue eCommerce businesses are losing due to shopping cart abandonment has been getting higher at a rapid pace. It’s so much depressing for marketers when the shoppers leave the shopping carts without buying the products they have added to their carts. The consumers visit their website, browse the pages, select the products, add them to their carts and just stop at the finish line. All the time, effort and resources they have put into perfecting the information architecture, optimise the landing pages, pricing strategies etc. just go futile.
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