Why do people integrate blogging and E-mail marketing

Revalsys - Blogging and Email Marketing

There are some things which are individually good but when combined with each other, the result derived is even better. So, is the case with E-mail marketing and blogging! When these two business tools start working together, you can get a number of business benefits which can give a boost to your business and take it to a next level. But the integration needs to be a quite smarter one if you want to derive maximum benefits. For that you need to carve out an effective content marketing strategy which will let you combine E-mail marketing and blogging cleverly.

Revalsys - Blogging and Email MarketingE-mail marketing is one of the most effective marketing methods which can be used in various ways. And if you want your potential audience to subscribe to your blog, you can encourage them to do so. Email subscription is the best way to make your visitors subscribe to your blog. RSS subscription is also used but E-mail subscription is much better as it provides a great impact. And after getting new subscribers to your blog, you can maintain those subscriptions with the help of emails and convert them into leads.

Here are some good reasons which will let you know that integrating E-mail marketing and blogging are beneficial for your business:

  • Revalsys - Blogging and Email MarketingIntegration of the blogging and E-mail marketing is a wonderful way to promote your brand by targeting your prospective customers.
  • Blog helps in getting better ranking on search engines, while E-mails will help you to get connected with your potential customers on a personal level by providing relevant offers.
  • You can build a loyal customer base by combining both these digital marketing strategies.
  • E-mail marketing being one of the effective ways to sell, when combined with blogging can help you generate more leads.
  • It helps in building trust between your brand and prospective customers paving ways to sell your products to them.
  • Blog helps in promoting your E-mail list; while you can provide links to relevant blogs along with your emails.
  • Combination of both these business channels help in making your marketing campaigns more powerful.
  • An effective combination of E-mail marketing and blogging can help you generate better revenues.
  • Combination of both, also known as E-mail blogging is a flexible method of marketing strategy which you can tailor according to your niche and goals.

* * *

Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

10 best tips to make your emails get better responses

Writing emails that get responses is quite an incredible task, but what makes an email to get response is difficult to determine. You can’t always expect to get a response as soon as you click the send button. Some of the emails you have sent may get responded but some may not.

Email marketers are trying to find out the causes of low response rate and are constantly looking for ways to increase the same. Due to low response rates, email campaigns of any business cannot see the face of success. If your business is facing problems due to low response rates of emails, adopting the below mentioned points may prove to be helpful.

  • email-internet-pngPersonalised emails: Personalised emails can really make a big difference in regards to response rates. If you have data of the people you will be sending emails, personalisation of the recipient name can really boost the success rate of responses.
  • Find the best time: Timing is one of the prime factors to get better responses. In order to make email marketing successful with better response rates, you should find out the right time to send emails. You can use your own data or other analytics tools to find out the best time and optimise your email marketing campaign.
  • Proofread: If you want your emails to be perfect and professional, make sure to proofread the content properly. Emails with spelling errors, bad grammar, wrong punctuations and other issues can cost you big deals, and readers tend to delete such emails as soon as they open it.
  • Use the right language: You should make sure that the content of the emails provide value using the right language. Be it a marketing message or customer service message, the tone of the language should always remain professional. People don’t like responding to emails that are not professional and don’t provide any value.
  • Don’t write long emails: Make sure that the email’s content is short and focus on important things. But don’t make it too short. If required you can add more words making sure that the flow of the content attracts the reader’s attention.
  • Make use of bullet points: As people like to quickly scan email content, bullet points should be used for important information. It looks more effective and professional, and provides better chance of getting response.
  • Use short but strong subject line: Subject line plays a vital role open in terms of response rate. Emails with short but strong subject line have a better impact as people open such emails and response to it. The subject line should clearly state what the receiver can expect from the mail.
  • Use custom template: With lots of templates available, you can make use of professional template, that too custom made. It helps in providing consistency with your marketing efforts and lends a sense of trust.
  • Mobile friendly email: With people using internet on mobile devices, it has become a common practice to open emails on smart phones, tablets etc. You should make sure that emails get opened on such devices and provide you a better chance of receiving responses.
  • Call-to-action: The response rate of your emails can be enhanced by using call-to-action button. It will redirect the recipients to the place you want them to visit and urge them to reply.

* * *

Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

8 tips to integrate your Social Media and E-Mail Marketing

social-media-and-emailing

With the advent of social media, marketers are focusing more on social media marketing as the limelight being taken away from email marketing. Some are even confused where to focus on their marketing efforts. Both being part of digital marketing have their own advantages and disadvantages. Integration of both the forms of marketing can help you achieve great success in your digital marketing campaigns.

But for this you have to look for the best ways to integrate social media and email marketing. You can find here some of the effective ways to merge these digital marketing platforms and derive the best out of it.

  1. Add social media icons with emails: Though most you have been doing this, but not in the right way. Including social media icons in email is not adding tiny social icons at the end of the email. In fact, you should proudly let people know that you are associated with social media platforms and use the icons on top of emails.
  2. Invite receivers to connect and share: Putting social media icons along with emails is not enough; you should let people know that you want them to connect with your social profile and share information.
  3. Make use of specific email message: Sometimes, the subscribers may not get you i.e., what you want them to connect and share content. So, you should make use of email messages dedicated to one social media platform.
  4. Promote email sign-up on social media platforms: For those having strong online presence, you can ask your friends and followers to subscribe your newsletters by signing up.
  5. email-marketing-servicesUse ‘Retweet this’ option: You should have an option like ‘Retweet this’ on your email marketing campaigns. It helps a lot in cross promotion and helps in boosting other channels.
  6. Offer incentives: When people get to know that they will gain something by doing something, they respond better. Offer discount coupon for purchase or other types of discount offers when they like the social media pages of your company along with emails.
  7. Use email opt-in form: You can embed an email sign-up form on your Facebook page and can ask your friends to subscribe to your email list.
  8. Use blog for email marketing: You can make best use of your blog by providing link or asking your potential customers to subscribe your email list.

* * *

Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!