To remain competitive in the world of e-commerce business and to make better sales and conversion rates, it is extremely important to offer an impeccable service. Though it may sound surprising, the average cart abandonment rate in the year 2017 was approximately 65%. And what is more depressing when the potential customers abandon their shopping carts just before checkout. All the efforts and time you have put to optimise landing pages, perfecting the information architecture and pricing strategies just become meaningless.