Running an online store means you should always look for ways to boost your eCommerce conversion. With the increasing growth in the eCommerce world, it has become extremely necessary for online marketers to stay ahead of the competition. And to remain competitive, your business needs to be interesting and engaging enough to attract and retain your customers.

While making purchase decisions, customers are becoming smarter day by day as they can choose from the array of options available online. If they don’t find your online store engaging or couldn’t find the product of their choice, they immediately switch to another one. eCommerce businesses need to keep in trend and fulfill the needs of the customers. A good conversion rate is one which is better than your existing one.

Let’s find some ways to make better conversion rate of your eCommerce website:

• High-quality Product Images
Conversion rate depends greatly on the quality of product images. The better the quality of the product images, the better is the conversion rate. As customers want to have a detailed view of the products they’re going to purchase, make sure to provide zoom-in features along with multiple, high-quality product images.

• Great Product Copy
Product descriptions matter a lot in eCommerce conversion as buyers should be convinced that the products they’re going to purchase are the best. Offer a sales copy which offer complete and true information about the product. Make sure to provide both concise and longer version of the product descriptions so that there remains no doubt in the minds of the customers while making the purchase.

• Product Videos
Product videos are another wonderful way to make better conversions as it provides better insights into the products which help the customers to make the purchase decision.

• Shipping Charges is a Conversion Killer
High shipping cost is one of the main reasons why most customers abandon the shopping cart at the time of checkout. It is due to this customers are not satisfied with the online shopping experience of many eCommerce stores.

• Tackle Shopping Cart Abandonment
Shopping cart abandonment is a great loss which needs to be tackled if you want to give a boost to the conversion rate. Consumers abandon shopping cart due to a variety of reasons and the main reasons for this include high price, shipping charge, site too slow, forced registration or complicated checkout process. These issues need to be tackled in order to make better conversion rate.

• Offer Multiple Payment Option
Due to unavailability of the payment options customers want to choose, a significant percentage of customers leave the shopping cart during check-out. Make sure to provide multiple payment methods so that customers can choose the one they like and complete the purchase.

As customers want to experience enjoyable and seamless online shopping experience, they like to use platforms that provide these things. And in order to retain loyal customers and stay ahead of the competition, E-commerce store should meet the needs of the customers and offer them enjoyable shopping experiences.