Website launching is a daunting task, be it a new website, a re-designed one or moving a website to a new content management system. And to make this huge undertaking a successful one, lots of things need to be taken care of. From managing design, content, marketing and other technical things, the list is a vast one. You have to double check, even triple check to make sure that all the things are at the right place and you can go ahead with the launching process.
Having a checklist for website launch makes things much easier. Here some of the essential pre-launch checklist for website which you can consider.
Make a proper list of people responsible for doing works
You should make a proper list regarding the works and people responsible for doing those. You can make a team or assign to individuals to do works such as writing content, choosing images, designing layout, doing back end works, marketing etc.
Set a launch date
Setting a launch date gives you an idea how much time to spend on researching, designing and development of the website. You should complete all the things at least a month before the launch date.
Make sure your website is mobile responsive
Mobile responsive websites help in generating more leads and are rewarded by Google algorithm. When your website is mobile-friendly, it helps in maintain a competitive advantage over other organisations.
Content checklist
As the saying goes—Content is King—you should make sure that the content you’re using has been approved. You should check typography and layout are consistent, and if there is any incorrect use of punctuation marks, spelling mistake, grammar mistake, variations in words (UK/US spelling) etc. You should also make sure that the formatting of content is consistent.
Search Engine Optimization checklist
Check the content of your website is SEO optimized. Make sure that each page of your website has a meta description, unique title tag etc.
Test the links
Test all the website links before launching your website. You should know which links redirects to which page. Verify all the links are functioning properly.
Test forms
Ensure all the forms of the website works properly so that when a visitor fills the form, he/she gets an automated email response.
Make sure your website is secure
It is very necessary to ensure that your website is secure and includes an SSL certificate. Having an SSL certificate indicates that hackers will not be able to intercept any data as your website is encrypted. In addition, it makes your website visitors feel secured to browse your web pages and helps in boosting your website’s SEO as SSL is a part of search ranking algorithm of Google.
Set up filters to exclude your office IPs
It is very necessary to exclude your office IPs by setting filters. Otherwise, any visit from your office IP address will be counted in your data of analytics.
Take help of legal team
Consult with your legal team in order to avoid copyright issues etc. Even, you should ask your legal team to create a privacy policy for your website.
