The way people shop has changed in the past few years with them becoming tech-savvy, the advent of the internet, and the onset of the COVID-19 pandemic. Storefronts and websites are no longer the only channels that people shop. Today they also have the option of shopping through mobile apps and social media sites. Customers […]
One of the biggest concerns of brick-and-mortar stores today is a phenomenon called “showrooming”. It is a trend where customers visit the physical store of a brand to take a look at their products and go back home to purchase them online. There are multiple reasons why customers “showroom”, the most common ones being to […]
The global coronavirus pandemic saw a surge in online shopping, which has resulted in a spike in product returns. Product returns are a major issue for businesses and their customers – they are expensive for both. They are more common for ecommerce stores than for physical stores and affect their profits. As we stated in […]
Today’s customers prioritise convenience and speed when it comes to shopping. A shopping model that has been gaining popularity due to the convenience factor and post-COVID due to social distancing and health and safety concerns is BOPIS. BOPIS stands for “Buy Online, Pickup in Store”. It is an omnichannel retail strategy that involves customers placing […]
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