The world of eCommerce is changing constantly, so are the ways of online shopping. The behaviour and demands of online shoppers change continuously making it increasingly difficult for companies to keep pace with it. Knowing their customers has become even more challenging. Shoppers want full control over how and when they make a purchase. Whatever devices or channels the shoppers use, they look for instant purchases and satisfaction. It means today’s digital scenario has become more customer-centric than ever before. The web and the internet things have a great role to play to bring this change.