In today’s business world, creating good relationship with the customers is the most important factor. In spite of the fact that you have great products and adopt different marketing skills, you won’t be able to do great business if you don’t have a good customer support team. As customer service executives are the faces that represent your brand, they are the ones whom the customer remembers, not your product. If your customers are satisfied with the service provided by the customer service executives, they will return to you, otherwise not.