User generated content is available everywhere on the web and marketers are using the benefit of such content by using it as a tool for enhancing customer engagement. As companies are realising how valuable is using user generated content as customers are more attracted with original images, videos shared by real people as they can visualise the things properly. It’s a great approach to generate buzz and helps in establishing a trusting relationship with your prospects. And when you’re successful in establishing a trusting relationship, it lends greatly in making your marketing campaign successful.