If you own an e-commerce business, you must have invested a good deal of time, money and energy for the proper functioning of the online store-from website designing to smooth functioning of the payment process. But in spite of that, you are not being able to have good sales.
In e-commerce business, one of the most important factors that can fuel your sales is optimisation of product pages. No matter how well you do the marketing of your online store or the amount of traffic you get, without product page optimisation, you won’t be able to make better your business. Product pages should be convincing enough so that visitors add products to their carts and ultimately buy.
Here are some tips to optimise product pages for better sales:
Optimise the product images
When it comes to shopping online, customers want to have a real feel of the product. The best thing you can do to provide the feeling is offering a visual proof. If the product image is not loaded or displayed properly, the customers are unlikely to buy the product. The images of the product you use should be of high-quality and should load quickly. The visitors should be able to see every detail of the product. Offering a 360-degree view of the product can convince the visitors to buy the product.
Provide captivating product description
One of the factors due to which many e-commerce businesses avoid optimising product descriptions is due to time-consuming factor. But it is one of the vital factors to convince the shoppers and make them buy the products, especially when you want to increase the sales. You should make sure to provide a proper description of the products so that the shoppers don’t have any confusion regarding the products. Use relevant keywords in the product description, as well.
Along with having a clear call-to-action, make sure that it stands out among others things on the product page. Though it may seem unimportant, it does provide impact on the preferences of the shoppers. Use precise words or phrases and use smart colours to make it stand out so that the shoppers take the action you want them to take.
Provide a clear sharing process
Social sharing buttons when added to the product page of the e-commerce website acts as a wonderful marketing tool. As the shoppers might want to share the product they like with their friends or family, it’s necessary to provide an easy sharing process.
Provide room for reviews
Shoppers look for customer reviews before buying any product. Positive reviews help in making purchasing decisions. You can even provide images of your happy customers along with the product. You can also add positive reviews provided on your social media channels in the form of screenshots to the product page.
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