10 best tips to make your emails get better responses

Writing emails that get responses is quite an incredible task, but what makes an email to get response is difficult to determine. You can’t always expect to get a response as soon as you click the send button. Some of the emails you have sent may get responded but some may not.

Email marketers are trying to find out the causes of low response rate and are constantly looking for ways to increase the same. Due to low response rates, email campaigns of any business cannot see the face of success. If your business is facing problems due to low response rates of emails, adopting the below mentioned points may prove to be helpful.

  • email-internet-pngPersonalised emails: Personalised emails can really make a big difference in regards to response rates. If you have data of the people you will be sending emails, personalisation of the recipient name can really boost the success rate of responses.
  • Find the best time: Timing is one of the prime factors to get better responses. In order to make email marketing successful with better response rates, you should find out the right time to send emails. You can use your own data or other analytics tools to find out the best time and optimise your email marketing campaign.
  • Proofread: If you want your emails to be perfect and professional, make sure to proofread the content properly. Emails with spelling errors, bad grammar, wrong punctuations and other issues can cost you big deals, and readers tend to delete such emails as soon as they open it.
  • Use the right language: You should make sure that the content of the emails provide value using the right language. Be it a marketing message or customer service message, the tone of the language should always remain professional. People don’t like responding to emails that are not professional and don’t provide any value.
  • Don’t write long emails: Make sure that the email’s content is short and focus on important things. But don’t make it too short. If required you can add more words making sure that the flow of the content attracts the reader’s attention.
  • Make use of bullet points: As people like to quickly scan email content, bullet points should be used for important information. It looks more effective and professional, and provides better chance of getting response.
  • Use short but strong subject line: Subject line plays a vital role open in terms of response rate. Emails with short but strong subject line have a better impact as people open such emails and response to it. The subject line should clearly state what the receiver can expect from the mail.
  • Use custom template: With lots of templates available, you can make use of professional template, that too custom made. It helps in providing consistency with your marketing efforts and lends a sense of trust.
  • Mobile friendly email: With people using internet on mobile devices, it has become a common practice to open emails on smart phones, tablets etc. You should make sure that emails get opened on such devices and provide you a better chance of receiving responses.
  • Call-to-action: The response rate of your emails can be enhanced by using call-to-action button. It will redirect the recipients to the place you want them to visit and urge them to reply.

* * *

Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Best tips for using Google+ for business

With millions of active users and the percentage increasing at a faster rate, Google+ can prove to be one of the powerful tools to promote business online. The tools and features available on Google+ can be used efficiently to make influential connection with people and enhance your company’s search engine ranking. When used in the right way, you can make bigger your business scenario and make profitable business. more “Best tips for using Google+ for business”

Best tips for using Pinterest for business

untitled-2

One of the fastest growing digital platforms, Pinterest has more than 110 million monthly users. In fact, this is a powerhouse of discovery, ideas, imagination in the form of images.t3kebemoFrom simple visual bookmarking tool, Pinterest has gone a long way and most businesses are using it to for brand building, increasing website traffic, driving sales and enhancing marketing efforts. When used in a proper way, Pinterest could serve as a great platform to showcase your company’s products and services.

Here are some tips regarding Pinterest which are useful in achieving your company’s marketing objectives:

  • Create a business account: To get the most of it for your business, it’s important to create business account. Business account give you access to feature such as analytics tools and help your business thrive on this platform.

  • Use rich pins: Rich pins are special type of pins that help in using the platform in a seamless and straightforward manner. Such pins are beyond images and are rich with information. Accompanied with relevant and useful content description, pinner’s description, links etc., it benefits the pinner and ensures your brand remain connected with the pin.
  • Use promoted pins: Using promoted pins help in boosting awareness and enhancing traffic on website. Along with these, brand awareness increases to a great level with promoted pins.
  • Add Pinterest board: Adding Pinterest board widget on your website is a great way to know people know that your company is active on Pinterest. Your website visitors will start following you on Pinterest when they find the content useful and such visitors get turned into potential customers.

ancestor-timeline-02

  • Add ‘Pin It’ button: Have you ever noticed Pinterest button popping out whenever you hover over an image? This is nothing but ‘Pin It’ button which allows the users to pin your content easily to the boards directly from your website. Adding ‘Pin It” button to your website makes sharing of your website’s content very simple and easy. This is a wonderful way to create brand awareness among your target audience.
  • Make use of analytics tools: Pinterest analytics allow you to have a clear knowledge about the demographics of your audience such as location, gender, other interests etc. along with the devices the visitors are using to reach you. These tools even let you know which pins are most liked; letting you adopt strategy which would be beneficial for your business.
  • Connect with other online platforms: Connecting Pinterest account to other digital channels like Face book, YouTube, Twitter, Gmail, Yahoo allows you to connect to the pinners who are already present on such channels and even pinners can connect with you with the help of such channels. It is a wonderful way to connect with large section of people and make your business reach among them.

pinterest-navigation

* * *

Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!