5 things you need to keep in mind before posting an ad on Facebook

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Advertising is one of the most essential parts of a business that allows you to create brand awareness, convey your brand message, promote your products and services, attract customers, enhance leads etc. And with the evolution of social media platforms, advertising has gained a new feather to accomplish different types of business goals.

Facebook is one such social media platform which is being used by more than 1 billion users and the number is increasing day by day. This social media platform is not just a platform for social interaction; it has lots more to do. And for the business owners, it is a great space to advertise their products and services. Facebook advertising allows you to promote your products and services with the help of custom ads which appears on the news feed or right column of your target audiences’ Facebook account.

If you’re the one who have not experienced the benefits of advertising on Facebook, you can do it now. However, there are certain things which need to be taken into consideration before you post an ad on Facebook.

Here, they go –

Determine your goals: Before you advertise on Facebook, it is very necessary to have a clear understanding of what you want to achieve with it. Just because it is relatively easy and affordable, don’t jump into it. You need to have a clear view about your goals—whether you want to create brand awareness, attract new customers, want more visits to your website, have better conversions etc. Be particular what your goals are, and make your move, then only you can make this online marketing successful.

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Identify your target audience: With billions of people using Facebook, it is very essential for your business to identify your target audiences. You can take advantage of advanced targeting features of Facebook to identify your target audience. Based on demographic, location and interest, you can specify your potential audience and reach them easily. It is better to focus on niche than reaching lots of people with different interests.

Make use of Facebook’s promotional tools: In order to make best use of Facebook advertising, you should be aware of all the available promotional tools and how to use them. You can use tools such as ‘Promote Your Page’, ‘Call to Action’ etc. As each tool has different benefit, it depends totally on your advertising goal which tool will be more beneficial for your business.

Make rotating ads: In order to make your Facebook advertising campaign effective, you should make sure to create more than one ad based on the same goal and same target audience, and keep them rotating. Otherwise, people will get bored of it and stop clicking on your ads. And when you find the ad that have lowest click through rate (CTR), you can delete the ad as it will not be useful further.

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Know you budget: You need to know your budget before you start advertising on Facebook. It is not necessary to spend lots of money in order to achieve meaningful results. You can get better results without spending much when you plan out a proper strategy to roll your advertising campaign.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Best tips for using Blog for Business

With most of the businesses turning online, marketers are adopting different types of digital marketing strategies to promote their brands, products and services. And blogging has become part and parcel of every marketing strategy. If you haven’t adopted this digital marketing strategy till now, it’s not that late. When used in the right way, the advantages of writing business blog can be tremendous.

Blog can be helpful for your business in many ways—

  • Enhance brand awareness
  • Promote your products and services
  • Encourage customer interaction
  • Enhance customer engagement
  • Reach a large section of your target audience with the help of content marketing
  • Increase search traffic
  • Generate leads
  • Build loyalty

Here are a few tips regarding the use of blog for the betterment of your business. These tips will definitely give you an idea how to start blogging the right way so that this business strategy really works.

  • idea-plan-action-300x225Have a plan: Before using blog into your business, make a proper plan as you need to achieve certain goals. Unlike regular blogging, business blogging should be taken seriously as your business need to be benefitted with it.
  • Use your website for blogging: For better results, let the blog be a part of your website as blogging directly from a website helps in driving more traffic and provide better conversions.
  • Commit to posting schedule: Consistency is what matters a lot for effective blogging. You should very well know at what time intervals, you need to post blog. So, you need to make a proper schedule how many articles you are going to post in a week and commit to the schedule. However, you don’t have to publish blog post on a daily basis.
  • Make a list of blog posts: You should make a list on the topics of blog posts which are relevant to your business. Any suggestions or queries of your clients may turn out to be useful topic for your company’s blog.
  • interactionProvide content that offer value: Blog is meant to provide different types of valuable information to your target audience. In order to make content marketing successful, you need to make sure that content you’re offering are high-quality and are providing real value to the customers. Don’t try to sell your products or services through your blogs, rather it should be engaging enough and serve as a store house of valuable information.
  • Make your blog search engine optimized: The content you provide on your blog post should be search engine optimized so that when people type certain keywords, your articles appear on the search list, that too on the top. It will help you gain more leads, sales and revenues.
  • Deliver your own media content: Produce your company’s own media content as it helps in getting better exposure. Using your own images and videos with watermarks of your company’s name or URL help your blog get more visibility. Whenever other uses your company’s images and videos, it will pave a way to link your website.
  • Interact with your audience: Blog is not just limited to providing content. Whenever visitors or customers want to reach you through comments and question, you should make sure to indulge in such conversations and answer to their queries. It provides a great impact on transforming leads into sales.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

What anyone needs to know before choosing Digital Marketing Agency

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Digital Marketing

Marketing of products and services to promote one’s brand with the help of digital technologies is basically referred to as digital marketing. Though internet is used most to do this type of marketing, but mobile phones, display advertising etc. are also used. This marketing method is different from the traditional method of marketing; success and failure of such campaigns can be monitored in real time.

From website itself to social media marketing, SEM (Search Engine Marketing), content marketing, SEO (Search Engine Optimization), email marketing, e-books, display advertising, SMS, MMS etc. are some of the most popular forms of digital marketing. Such forms of digital marketing not only help in promoting a brand but also provide online customer support 24 hrs making the customers feel valued.

Things to know before choosing digital marketing agency

As marketing is all about connecting the target audience at the right place and at the right time, this is what digital marketing does. With ever growing digital media platforms, customers can have access to information whenever they like and from anywhere.

There are lots of things that fall under digital marketing to fulfil all the marketing goals. The best digital marketing agency knows well which assets of digital marketing are required for an enterprise to reach the required marketing goals. Though digital marketing agencies can provide much value in achieving the goals but it can prove to be futile if you don’t hire the right one. So, it is very necessary for any business who has decided to include digital marketing to fulfil their marketing goals to go for the right one.

Here are some of the important things you should know before choosing any digital marketing agency:

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  • Business strategy: Planning a proper business strategy before starting the digital marketing process is quite important. Some agencies don’t pay much heed to such strategies; so you should be very clear whether the agency will carve out strategies to do the marketing.

  • Creativity: Creativity matters a lot in order to shine in this digital world. Go for the one which can provide creativity, innovation and is unique in its own way.
  • Transparency: Transparency is one of the most vital factors to look for while choosing a digital marketing agency. As your company and the agency will work together, you should know very well the steps taken by them to promote your business.
  • Online presence: Ensure the agency that will be doing your digital marketing have good presence across all digital media channels. It gives you an overview of the approach towards their work.
  • Expertise: Before finalizing a digital marketing agency, know about the USP of the company as you will need a team with good expertise to promote your brand on digital platforms.

  • Team: The team that will work for you should consists of creative expert, digital advertising expert, analyst, account executive, web developer and graphic designer.
  • Services offered: The one you will hire to do digital marketing for your company should offer you variety of services such as content marketing, email marketing, social media marketing, SEO, software development, website creation etc.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!